Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what’s coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.

From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.

To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.

In episode 477 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss:

• 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts
• 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked
• 03:20 – How the thieves impersonated the carrier and held the load for ransom
• 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers
• 07:48 – Turning a product failure into a digital-product-first business model
• 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs
• 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast
• 22:10 – How Shivali became a TikTok Creator in 12 days &
• 27:45 – Carrie’s Amazon PPC agency disaster & how she rebuilt with Helium 10
• 34:05 – AI tools sellers haven’t heard of
• 36:45 – Optimizing Amazon listings for Rufus AI
• 37:55 – The future format of both podcasts moving forward

Kevin King signs off with Helium 10 Co-founder Guillermo Puyol as they revisit the origins, wild early days, big lessons, and legacy behind one of e-commerce’s biggest success stories.

For the final time as host of the AM/PM Podcast, Kevin King sits down with someone who helped change the course of his career and the Amazon seller world at large. In this emotional closing episode, Kevin welcomes Guillermo Puyol, the brilliant, behind-the-scenes architect who helped transform a small side project into one of the most influential software companies in e-commerce, co-founder of Helium 10.

Kevin and Gui go deep into the real origin story of Helium 10, from Manny discovering Amazon selling through Gui’s retail arbitrage side hustle, to the creation of early Helium 10 tools like Scribbles and Frankenstein, to the unexpected momentum that led to hockey-stick growth… and ultimately, a life-changing exit.

Along the way, they share never-before-told stories:

• Recording podcasts from closets and garages
• Manny Coats nearly being “kidnapped” (not really)
• Why the AM/PM Podcast existed before Helium 10
• The infamous April Fools episode that caused chaos
• The first Illuminati mastermind and the rise of Helium 10 Elite
• The emotional whiplash after selling a company
• And why both of them are now back in the startup trenches with AI

This episode is part history, part entrepreneurship masterclass, and part heartfelt goodbye as Kevin concludes his 3.5-year run as host, marking 180+ episodes.

Whether you’re an OG listener who remembers the early AM/PM days or someone new to the brand, this conversation gives you a rare, unfiltered look inside the building of a billion-dollar ecosystem and the people who made it happen. 🏁 Final Notes From Kevin

As I close out this chapter of the AM/PM Podcast and my 9.5-year journey with Helium 10, I want to thank every listener, guest, and team member who made this ride unforgettable. From the early days of tin-can microphones to global events and hundreds of episodes, this community has been the heartbeat behind everything we've built.

If you’d like to stay connected, continue learning, and go deeper into the world of high-level e-commerce, here are links to stay in touch with me. https://www.linkedin.com/in/kevin-king-amazon/ https://www.youtube.com/@marketingmisfitspodcast https://join.billiondollarsellers.club/bdss-club/ https://www.billiondollarsellers.com/

In episode 476 of the AM/PM Podcast, Kevin and Guillermo discuss:

• 01:47 – How AM/PM Launched Kevin’s Entire Amazon Career
• 04:46 – Why Guillermo Puyol Is the Perfect Final Guest
• 10:20 – The True Origin Story: Flappy Bird, Financial Struggles, & a Chance Connection
• 14:20 – Building the AM/PM Podcast to Build an Audience
• 18:40 – The Moment Helium 10 Scribbles Was Born (Because Manny Tanked His Sales)
• 21:35 – Naming Helium 10 the Night Before an Event
• 26:00 – The Rise of the Illuminati Mastermind to Helium 10 Elite
• 30:15 – The War Room Event That Changed Everything
• 38:25 – Fireball Bottles, Screwball Whiskey & Conference Traditions
• 41:05 – Watching Helium 10 Become a Global Giant
• 46:10 – Life After the Exit: Identity, Depression, & Reinvention
• 56:10 – The Founders Return: Manny & Guillermo Launching Kreator.ai
• 01:03:00 – Advice to Entrepreneurs in 2025
• 01:10:45 – Kevin Shares His Own Next Chapter
• 01:13:15 – A Final Farewell & Gratitude