『ALC ChangeMakers Podcast』のカバーアート

ALC ChangeMakers Podcast

ALC ChangeMakers Podcast

著者： Jennifer Sconyers
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 This podcast showcases organizational leaders who are effecting positive change in the world and in their work. Each guest has a compelling story and key lessons learned on ways to make positive change happen.© 2025 Copyright 2025 マネジメント マネジメント・リーダーシップ 経済学
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  • Episode 10 - Cheryl Contee on Ethical AI Adoption for Nonprofits: Beyond the "Not Using AI" Myth

    Episode 10 - Cheryl Contee on Ethical AI Adoption for Nonprofits: Beyond the "Not Using AI" Myth
    2025/10/30
    Episode Description: Discover why there's no such thing as "not using AI" in 2025 and learn how nonprofits can adopt artificial intelligence ethically and responsibly. Cheryl Contee, co-author of "AI for Nonprofits" and co-founder of Change Agent AI, shares practical strategies for mission-driven organizations navigating the AI revolution. Key Topics Covered: 🤖 AI Reality Check Why nonprofits are already using AI (classifier AI, predictive analytics, email platforms)The myth of AI avoidance in modern organizationsHow AI has been integrated into everyday tools for 10-15 years 🌍 Environmental Considerations Addressing environmental concerns about AI energy consumptionClean energy adoption trends globally (California: 2/3 clean energy, Netherlands: 50%, Saudi Arabia: 100% by 2030)Sustainable AI alternatives for environmentally conscious organizations 📚 AI for Nonprofits Book Insights 600-page comprehensive field guide with 57 contributorsPractical how-to approach vs. theoretical frameworksTable of contents strategy for targeted learning 🛠️ Types of AI for Nonprofits Classifier AI: Behind-the-scenes personalization and routingPredictive Analytics: Campaign optimization and audience targetingContent Development: Draft generation, video editing, presentation creationHuman-in-the-Loop: Maintaining quality and organizational voice ⚡ Practical AI Tools Mentioned Change Agent AI: Values-aligned alternative to ChatGPT/ClaudeOpus AI: Video snippet creation for social mediaPop AI: Automated slide deck generationGrammarly: Predictive text assistance 💡 Best Practices for Ethical AI Adoption Maintaining human oversight and quality controlUsing AI for augmentation, not replacementFocusing on tedious, repetitive tasks to free up human creativityKeeping organizational values and context central Guest Bio: Cheryl Contee is a technology leader and social impact advocate with a unique background combining ethics, politics, economics (Yale University) and hands-on tech experience. As co-author of "AI for Nonprofits" and co-founder of Change Agent AI, she helps mission-driven organizations adopt AI responsibly while maintaining their values and environmental consciousness. Resources Mentioned: Book: "AI for Nonprofits" by Cheryl Contee and Darien Rodriguez HamanWebsite: ai4np.orgPlatform: Change Agent AI (change.ai)Tools: Opus AI, Pop AI, Action NetworkContributors: Beth Cantor, Brian Young (Action Network founder) Key Quotes: "AI's not gonna take your job, but someone who knows how to use AI well is gonna take your job." "There's no not using AI. AI's using you, so why not get into the driver's seat?" "AI is like a really smart intern—it can do a lot of things, but it doesn't have the experience, sophistication, context, meaning, and passion that you have." Episode Timestamps: [00:00] Introduction and background[01:00] Cheryl's leadership journey: ethics meets technology[03:00] The "not using AI" myth debunked[06:00] Environmental concerns and clean energy solutions[12:00] Types of AI: classifier, predictive, generative[16:00] Practical content development tools[19:00] Human-in-the-loop best practices[20:00] Book availability and resources Connect with Cheryl Contee: LinkedIn: https://www.linkedin.com/in/cherylconteeWebsite: ai4np.orgCompany: Change Agent Connect with Jennifer Sconyers and Abundance Leadership Consulting, LLC: LinkedIn: https://www.linkedin.com/company/abundance-leadership-consulting-llc/ YouTube: https://www.youtube.com/@jennifersconyers5709 Website: https://www.jennifersconyers.com/ #AIForNonprofits #EthicalAI #NonprofitTechnology #DigitalTransformation #SocialImpact #EnvironmentalAI #ResponsibleTech #MissionDriven #ChangeAgent #TechForGood
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    25 分
  • Episode 9 - SEO for Small Business: Expert Amanda Kern Reveals AI Integration Strategies and 3-Month Success Timeline

    Episode 9 - SEO for Small Business: Expert Amanda Kern Reveals AI Integration Strategies and 3-Month Success Timeline
    2025/10/16

    About Amanda Kern

    Amanda Kern is the founder and CEO of Emerald Creative Content, a marketing agency that specializes in search engine optimization (SEO) for small to mid-size businesses.

    Starting as a copywriter, Amanda discovered her passion for SEO when working with keyword briefs from SEO agencies. She was mentored by a woman-owned SEO agency and combined her creative content skills with technical SEO knowledge to create a unique approach to digital marketing.

    Key Topics Discussed

    • The SEO Landscape for Small Businesses
    • Why SEO is particularly powerful for businesses with limited marketing budgets
    • The myth that SEO is purely technical and expensive
    • Building EEAT (Experience, Expertise, Authority, Trustworthiness) as the foundation of good SEO AI and SEO Integration
    • Smart, ethical ways to use AI for SEO purposes Generative Engine Optimization (GEO) - optimizing for AI search engines
    • Using AI for research, ideation, and breaking down complex data
    • Where to draw the line: avoiding AI for final content creation and original thinking

    Practical SEO Tips for Beginners

    • Focus on demonstrating expertise through consistent, original content
    • Build content clusters around your services or products
    • Start with one SEO-focused activity per week
    • Expect to see initial movement at 3 months, business impact at 6 months

    Business Evolution and Market Changes

    • How Emerald Creative Content has adapted to AI disruption
    • Emphasizing the human touch in creative work
    • Why SEO isn't dead - it's evolving alongside AI tools

    Actionable Takeaways

    • Start with EEAT: Focus on showcasing your expertise consistently across all content platforms
    • Use AI as a Tool; Not a Replacement: Leverage AI for research and ideation, but maintain your original voice and ideas
    • Be Patient but Consistent: Commit to weekly SEO activities for at least 3-6 months to see results
    • Think Beyond Google: Optimize for both traditional search engines and AI-powered search tools
    • Quality Over Quantity: Original, authoritative content will naturally appear in AI search results

    Timeline for SEO Results

    • 3 months: Start seeing movement in organic traffic
    • 6 months: Begin seeing business impact and revenue growth
    • Long-term: Compound growth as authority builds over time

    Resources Mentioned

    • Free SEO Audit: Available through Emerald Creative Content
    • Strategy: Focus on building content clusters around your expertise
    • AI Tools: ChatGPT, Perplexity, Claude for research and ideation

    Connect with Amanda Kern

    • Website: emeraldcontent.com
    • Instagram: @emeraldcreativecontent
    • LinkedIn: https://www.linkedin.com/in/amanda-kern-a96ba2224/
    • Free SEO Audit: Available via website booking

    Connect with Jennifer Sconyers and Abundance Leadership Consulting

    Website: https://www.jennifersconyers.com/

    Jennifer’s LinkedIn: https://www.linkedin.com/in/jennifer-sconyers-0776955/

    Abundance Leadership Consulting’s LinkedIn: https://www.linkedin.com/company/abundance-leadership-consulting-llc

    About the Host

    Jennifer Sconyers hosts the ALC Changemakers Podcast, featuring conversations with entrepreneurs and business leaders. Both Jennifer and Amanda participated in the Goldman Sachs 10,000 Small Businesses program and are members of the Haven Collective coworking space in Columbus, Ohio. This episode is perfect for small business owners, nonprofit leaders, and entrepreneurs looking to understand how SEO and AI can work together to grow their online presence and reach their target audiences more effectively.
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    27 分
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