In this episode, we explore a Yale University study that trains generative AI to understand why certain headlines are effective, leading to more engaging and trustworthy content. This approach avoids clickbait by focusing on deeper behavioral principles. We also delve into HubSpot's insights on AI personalization in marketing, enhancing customer segmentation, content recommendations, and more. TikTok's removal of fake weight loss drug ads highlights the challenges of AI-generated content. Alphabet's acquisition of Intersect addresses data center energy demands, while Instacart halts algorithmic price testing after consumer backlash. Polymarket bettors face losses over Time's Person of the Year, and Amazon's new AI integrations for Alexa+ expand its capabilities. Finally, we discuss Elon Musk's political rise and fall in 2025, alongside tech industry shifts and global challenges.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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📚 Sources:

• https://www.futurity.org/ai-why-generative-content-3315422/?utm_source=rss
• https://blog.hubspot.com/marketing/ai-personalization-marketing
• https://www.bbc.com/news/articles/c997lkdjdy5o.amp
• https://gizmodo.com/google-is-spending-over-4-billion-on-a-data-center-company-2000702751
• https://www.pymnts.com/news/retail/2025/instacart-ends-price-testing-following-consumer-reports-study/
• https://www.404media.co/architects-of-ai-wins-time-person-of-the-year-sends-gambling-markets-into-a-meltdown/
• https://www.pymnts.com/amazon/2025/amazon-intros-ai-integrations-for-alexa-with-square-expedia-yelp-and-angi/
• https://www.theguardian.com/technology/2025/dec/22/biggest-tech-stories-2025

In this episode, we explore the latest tech and AI developments making headlines. OpenAI has launched "Your Year with ChatGPT," a year-end review feature for select users, offering personalized awards and creative content based on user interactions. Meanwhile, a power outage in San Francisco stalled Waymo's self-driving cars, causing traffic disruptions but no accidents. In the realm of philanthropy, AI is poised to enhance charitable giving by connecting data and predicting needs, despite stagnant U.S. giving rates. We also delve into the personal impact of AI, as one woman's reliance on an AI chatbot shifts to human connections, leading to significant life changes. On the cybersecurity front, phantom APIs from AI-generated code pose hidden vulnerabilities, demanding new detection strategies. Additionally, research reveals that GLP-1 therapy not only aids weight loss but also reduces grocery spending, with implications for the food industry. Pandora integrates AI to boost customer service and operational efficiency amid a leadership transition. Lastly, Nirvana Insurance secures $100 million to enhance its AI-driven system for the trucking industry, aiming to improve decision-making and innovation cycles. Join us as we unpack these stories and their broader implications.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

📚 Sources:

• https://techcrunch.com/2025/12/22/chatgpt-launches-a-year-end-review-like-spotify-wrapped/
• https://www.nytimes.com/2025/12/21/us/waymo-suspended-service-in-san-francisco-after-problems-during-power-outage.html
• https://www.fastcompany.com/91464686/can-human-led-ai-spark-a-new-era-of-generosity
• https://www.nytimes.com/2025/12/22/technology/ai-boyfriend-chatgpt.html
• https://dzone.com/articles/security-risks-in-ai-generated-code
• https://gizmodo.com/ozempic-is-quietly-reshaping-our-shopping-habits-2000702616
• https://www.pymnts.com/news/artificial-intelligence/2025/pandora-embraces-ai-agents-welcomes-new-ceo-berta-de-pablos-barbier/
• https://www.pymnts.com/insurance/2025/nirvana-insurance-raises-100-million-for-ai-operating-system/

In this episode of the AI in Marketing podcast, Stan Berteloot delves into the transformative impact of artificial intelligence on the marketing landscape. Discover how AI is enabling more personalized and efficient customer experiences by streamlining tasks like data analysis and campaign management. Despite its benefits, AI also presents challenges such as over-reliance on automation and ethical concerns. We explore the need for stronger AI governance as marketers face issues like hallucinations and bias, with a call for transparency and third-party support.

We also address consumer skepticism towards AI in marketing, highlighting the importance of balancing AI efficiency with human credibility. Learn about the controversial use of AI by extremist groups for propaganda and the evolution of digital communication with AIM's rise and fall. Finally, we discuss OpenAI's new customization options for ChatGPT, offering users greater control over their interactions. Join us as we navigate these complex topics at the intersection of storytelling, technology, and culture.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

📚 Sources:

• https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/
• https://www.iab.com/insights/ai-adoption-is-surging-in-advertising-but-is-the-industry-prepared-for-responsible-ai/
• https://martech.org/marketers-turn-to-ai-for-speed-while-consumers-turn-away-in-distrust/
• https://www.theguardian.com/technology/2025/dec/21/ai-voice-cloning-nazis-islamic-state-extremism
• https://www.theverge.com/podcast/848744/aim-aol-instant-messenger-version-history
• https://techcrunch.com/2025/12/20/openai-allows-users-to-directly-adjust-chatgpts-warmth-and-enthusiasm/