This week on Market Intel, AI just entered a full-blown price war. Claude Opus 4.5 dropped its prices by 67%, TikTok rolled out AI content controls plus mandatory watermarking, and Google slashed Veo 3 video-generation costs by nearly half — all within days.

We break down what these updates actually mean for SMB content marketers, creators, and teams using AI for video, blogs, research, spreadsheets, and ad production.

🔹 Claude Opus 4.5 Price Drop

From $15/$75 per million tokens down to $5/$25 — plus new Excel & Chrome automations for analysis, research, and competitor tracking.

🔹 TikTok’s New AI Content Controls

A user-facing slider to see more or less AI content, invisible watermarking for 1.3B+ videos, and why creators should be transparent NOW.

🔹 Google Veo 3 Updates

47% lower costs for video generation, vertical 9:16 support, and native audio generation — but with hidden costs from failed attempts.

This week proves one thing: enterprise AI features that were expensive six months ago are now ranging from $9–$25. But the complexity of these tools still demands skill, testing, and strategy.

New episodes every Wednesday at 9am CST.

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#AI #ContentMarketing #ClaudeOpus #TikTokAI #GoogleVeo #AITools #MarketingIntel #SmallBusinessAI