Are AI search tools changing how buyers discover solutions, or are we just seeing the early signals? Is SEO still a dependable channel, or is it turning into something entirely different?
How should GTM teams think about influence when clicks no longer tell the full story?

We get into all of that in this episode of GTM News Desk. Nigel Stevens, CEO of Organic Growth Marketing, unpacks the shift from keyword-based search to prompt-driven discovery and explains why AI engines reward brands that show clear expertise across the web. He walks through how teams can understand visibility inside AI assistants, why sentiment from third-party sources matters more than it used to, and what a modern measurement model looks like when attribution gets messy.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:58) AI Search and the New G2 Buyer Behavior Report

(07:44) Nobody in B2B Wants More AI Slop

(12:34) Nigel’s unconventional path into SEO and growth work

(13:58) What the new search environment means for GTM teams

(18:09) Prompts are the new entry point for discovery

(21:53) Influence over clicks and what it means for attribution

(25:05) How agents and AI systems interpret websites

(29:53) Rethinking content depth for people and AI

(35:55) The future of ads inside AI search engines

Connect with Nigel Stevens: https://www.linkedin.com/in/nigel-stevens-67218068/

This episode is sponsored by ZoomInfo and produced in partnership with Share Your Genius