Hayley Henning didn’t wait. She learned. She acted. She built Characters.io from a broke college hustle to a scalable AI-powered brand. In this episode of The AI-Powered Marketing Show, host Keith Bell sits down with Hayley to unpack her journey—from Craigslist gigs and a DIY Cinderella costume to a full-blown, systemized entertainment business with national reach and zero fluff.

She tells the truth. Marketing in 2009 felt different. SEO meant directories. Tactics leaned black-hat. Money didn’t exist. So she bootstrapped. Her mom made her costume. She listed services. She waited for calls. Then, one day, the call came—and everything changed.

Keith asks the real questions. How did she validate the idea? What broke? What worked? What stayed? Hayley walks us through it. She didn’t just dress up. She built processes. She streamlined booking. She reduced errors. She gave performers structure. She used Make—not Zapier—to automate the chaos. With 100+ automation scenarios running her back office, Hayley explains why her AI agent now custom-quotes events, factors in travel, and triggers team chats.

We go deep. We explore the rise of answer engine optimization. We compare Claude and ChatGPT. We question Google Ads. We unpack tiered pricing ladders and how transparency, not pressure, helps customers upgrade.

For creators, solopreneurs, and marketers scaling real-world service businesses with limited time and money—this is a masterclass.

Listen in. Learn how systems save sanity. See what marketing looked like before filters. And discover why Hayley’s story is your blueprint—if you’re building with purpose, precision, and a bit of sparkle.

🧠 Want more? Join the community at patreon.com/Ai_Powered_Marketing_Show
for behind-the-scenes workflows, bonus episodes, and automation templates that save time without losing the human touch.

🔗 Start automating today with your free trial at Make.com
.

In this episode of The AI-Powered Marketing Show, host Keith Bell sits down with David Fradin — veteran product leader, former Apple and HP executive, and founder of Spice Catalyst — to explore how artificial intelligence can act as a true product co-founder. David shares how his S.P.I.C.E. framework — Strategy, Process, Information, Customers, and Employees — remains a proven guide for product success, even in the AI era.

David explains why AI should be an aid, not the driver, in product development. He warns that quality depends on training data, stressing the importance of knowing your AI’s sources. He describes using tools like Perplexity to get transparent, verifiable information, and why AI still struggles with innovation, positioning, and identifying untapped markets — areas that require human insight.

The conversation covers how AI can speed market research, refine customer insights, and model target personas, while humans validate findings and set creative direction. David also reveals the most common friction points businesses face in the SPICE stages, the dangers of skipping customer validation, and stories from his career — from a $1.2M text-to-speech success to a product failure that ended a company.

You’ll learn how to brief AI like a co-founder, set guardrails for decision-making, and know when to trust AI’s guidance versus your own instincts. Whether you’re a solopreneur, marketer, or small business owner, this episode gives you actionable steps to make AI the most valuable partner in your product journey.

🔥 Join the AI-Powered Marketing community for bonus episodes, templates, and automation workflows: patreon.com/Ai_Powered_Marketing_Show

🚀 Start your free trial with Make.com: https://www.make.com/en/register?pc=funnellosophy

I open a medical report. I see “Grade 5 lesion” and “Grade 4 lesion.” I freeze. My heart races. I don’t know if I should panic.

The report reads like another language. I type each term into Google. I find more fear. I lose sleep. I feel powerless.

My father fought prostate cancer. He’s been in remission for 12 years. I get checked every year. This year, my urologist orders an MRI. The MRI shows two serious lesions. The next step is a biopsy. I want clarity. I can’t get it from the report.

I paste the text into ChatGPT. I ask for plain English. I understand the results in minutes. I feel less afraid. I speak to my doctor with confidence. I think about others in the same situation—patients, caregivers, parents. They deserve the same clarity.

Two days later, I see an ad for Famous.AI. I sign up. The platform is simple. In less than three days, I build DecodeMD. The app lets people copy and paste their medical report text (without personal details) and get a clear, compassionate summary. It adjusts to reading level, tailors explanations for role, and uses analogies to explain complex terms.

DecodeMD exists to help you feel informed, not afraid. In this episode of The AI-Powered Marketing Show, I share the personal journey that sparked the idea, the challenges patients face when reading medical reports, and how I turned fear into a tool for empowerment.

My Cancer Scare Led Me to Build This App — Now You Can Use It Too → DecodeMD.co

🔥 Want even more from the show? Join the AI-Powered Marketing community on Patreon for bonus episodes, behind-the-scenes tutorials, templates, and private access to marketing workflows: patreon.com/Ai_Powered_Marketing_Show

👉 Start your free trial with Make.com today and experience AI-powered marketing automation: https://www.make.com/en/register?pc=funnellosophy

In this episode of The AI-Powered Marketing Show, host Keith Bell sits down with Justin Crawmer, the Founding Partner of WebTek Interactive, to unpack the real-world impact of AI on SEO, PPC, and digital marketing strategy.

Justin has led search strategy for major brands like Skullcandy and CHG Healthcare. He’s built a reputation for fusing deep technical knowledge with smart, long-term thinking. Now, he’s helping us understand how AI is changing the rules—without replacing the fundamentals.

Here’s what you’ll learn:
• How AI is reshaping search—not killing it
• Why SEO and PPC must work together in today’s market
• What AI tools Justin uses to simplify campaign execution
• How to think about content in a world of machine-generated noise
• Common mistakes small businesses make with Google Ads
• What to do when data says one thing, but your gut says another

If you’re a coach, creator, or small business owner trying to keep up with digital trends without drowning in them, this is a grounded, practical listen. Justin doesn’t sugar-coat, and neither do we.

You’ll walk away with clarity—not jargon—and steps you can actually implement to grow smarter, not just louder.

🔥 Want more from the show?
Join our Patreon community for:

• Bonus episodes
• Behind-the-scenes tutorials
• Exclusive templates
• Private workflows to simplify your AI-powered strategy

👉 Start now: patreon.com/Ai_Powered_Marketing_Show

💡 Automate your marketing stack with Make.com
Start your free trial here:
https://www.make.com/en/register?pc=funnellosophy

WEBTEK.CO - https://webtek.co/

In this episode of The AI-Powered Marketing Show, host Keith Bell talks with Anthony Haddad—founder of JewelryBox AI and CEO of Yummy Marketing—about how AI isn’t just the future of business… it’s the present.

Anthony breaks down how he went from agency burnout and real estate overload to building an all-in-one CRM platform that automates marketing, communication, and customer engagement for small businesses—especially jewelers. He shares the origin of JewelryBox AI, how it blends GoHighLevel infrastructure with proprietary AI agents, and why he believes AI isn’t a shiny add-on—it’s a necessity.

We dive deep into:

• Why Anthony’s system replaces 27+ apps with one smart platform
• How “Jewelry Genie” auto-generates content, emails, and funnels from one prompt
• Why AI agents and agentic architecture are the next evolution of business ops
• The difference between tier 1, 2, and 3 AI infrastructure—and how to future-proof
• Why fluff-free AI education is rare—and where you shouldn’t get advice

Anthony also explains how his platform supports business owners at every stage: DIY, Done-With-You, or Done-For-You. Whether you're running ads, writing emails, or managing leads—he’s created systems that save time, cut costs, and scale operations fast.

⚡ If you're a small business owner, digital marketer, or entrepreneur trying to grow with limited time or team—this episode is for you.

🔗 Want even more from the show? Join the AI-Powered Marketing community on Patreon.
Get bonus episodes, exclusive templates, and behind-the-scenes workflows that simplify your marketing—without the burnout.

👉 Explore the membership tiers and start your journey at: patreon.com/Ai_Powered_Marketing_Show

🚀 Start your free trial with Make.com and see how automation transforms your day:
https://www.make.com/en/register?pc=funnellosophy

In this episode of The AI-Powered Marketing Show, host Keith Bell breaks down the real story behind Trump’s bold claim: that the U.S. and China “pretty much have a deal” on TikTok. But what does that really mean—for digital marketers, creators, and entrepreneurs relying on the platform’s AI-driven magic?

You’ll hear the truth behind the headlines, including:

• How AI powers TikTok’s viral discovery loop
• Why the platform’s future hinges on trade negotiations
• What marketers should expect if ByteDance sells or walks
• How smart creators are already adapting their content strategies
• Why owning your audience is no longer optional

Keith explores three likely outcomes—from full U.S. acquisition to a complete ban—and explains how each scenario could change your traffic, content, and funnel overnight.

Quoting real sources like Reuters, Business Insider, and The Wall Street Journal, Keith brings a balanced, critical perspective. He unpacks not just what’s happening, but how to prepare—with your strategy, tech stack, and messaging in sync.

🔥 Want even more from the show? Join the AI-Powered Marketing community on Patreon.
Get bonus episodes, behind-the-scenes tutorials, templates, and workflows that simplify marketing—without burnout.
👉 patreon.com/Ai_Powered_Marketing_Show

🧩 Try AI-powered automations on Make.com today.
Set up smarter systems that scale with ease.

In this episode of The AI-Powered Marketing Show, host Keith Bell dives into a provocative question every digital marketer and entrepreneur should ask: Is AI making us dumber?

We explore two groundbreaking studies—MIT (2025) and Carnegie Mellon (2024)—that examine how AI tools like ChatGPT are shaping our cognition, creativity, and decision-making. You'll hear surprising findings about how AI speeds up our output, but may silently erode our originality, memory, and strategic thinking.

Keith breaks down what these insights mean for creators, content strategists, and solopreneurs who rely on AI to drive marketing efficiency and growth. You’ll discover:

• What the latest research says about cognitive offloading and AI over-reliance
• Why fast isn’t always smart in content creation and campaign design
• How to use AI without outsourcing your unique voice, vision, or values
• Real talk about the trade-offs between efficiency and engagement
• Actionable strategies for AI-assisted, human-led content development

Whether you’re a marketer experimenting with automation or a business owner worried about AI “flattening” your brand voice, this episode gives you a fresh, research-backed perspective to guide your thinking.

🔥 Want even more from the show?

Join the AI-Powered Marketing community on Patreon.

Get bonus episodes, behind-the-scenes tutorials, exclusive templates, and private access to workflows that help you simplify and scale your marketing—without the overwhelm.
Whether you’re a beginner or building momentum, these extra resources are designed to help you apply AI with confidence, clarity, and purpose.

👉 Explore the membership tiers and start your journey at: https://patreon.com/Ai_Powered_Marketing_Show

🛠️ Start your free trial with Make.com today and experience the power of AI-driven marketing automation:
👉 https://www.make.com/en/register?pc=funnellosophy

In this episode of The AI-Powered Marketing Show, host Keith Bell walks you step-by-step through how to use AI tools like ChatGPT and Copy.ai to elevate your content strategy without sacrificing your brand voice. Designed for small business owners, content creators, and digital marketers, this beginner-friendly guide shows you how to transform AI from a content machine into a creative teammate. You’ll learn how to define tone, write clearer prompts, and build consistency—while staying deeply human.

You’ll get 8 actionable steps to:

• Create a Brand Voice Blueprint
• Prompt AI tools with confidence and clarity
• Align your message across social, email, and blog
• Maintain trust and authenticity with human editing
• Review tone drift using AI for brand safety
• Balance automation and emotional resonance
• Be transparent with your audience about AI use
• Keep evolving your AI training over time

Keith makes sure every tactic is accessible, whether you're just starting out or fine-tuning a brand you’ve grown for years. Clear explanations. Real-world prompts. Human-first strategy.

This isn’t just about saving time. It’s about scaling your story—with soul.

→ Start your free trial with Make.com today to experience the power of AI-driven marketing automation.
👉 Click here: https://www.make.com/en/register?pc=funnellosophy