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AI-Powered Go-To-Market Strategies with Nick Bhavsar | GTM AI Podcast

In this episode of the GTM AI podcast, host Jonathan welcomes Nick Bhavsar, Co-Founder and CMO of Velocity Engines, to discuss the critical state of go-to-market (GTM) strategies and how AI can revolutionize this space. They explore the inefficiencies plaguing GTM today and trace Nick's transition from a career in engineering to becoming a thought leader in marketing. Nick elaborates on the foundational aspects of GTM, covering essential phases like segmentation, positioning, and persona-specific content creation. He also unveils how Velocity Engines leverages AI to streamline these marketing processes, from strategy development to content execution, and closes with visionary insights on the future of AI in both B2B marketing and consumer behavior. Tune in for an enlightening conversation filled with practical advice, industry stats, and future trends.

00:00 Introduction and Guest Overview

00:43 Nick Bhavsar's Background and Career Journey

05:37 The Broken State of Go-To-Market Strategies

07:50 Fundamentals of Marketing and AI's Role

10:23 Solving Go-To-Market Challenges with AI

17:10 Understanding the Buying Committee

18:36 Personalizing Content for Different Personas

19:54 The Role of AI in Sales and Marketing

22:40 Founding Velocity Engine

23:48 Velocity Engine's Go-to-Market Strategy

26:39 Future of AI in B2B Marketing

30:02 Consumerization of B2B

35:34 Closing Thoughts and Contact Information