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AI Overviews now appear in roughly 43% of Google searches, up from 15% a year ago. But buried in the same dataset is a number almost nobody is quoting: as of May 2026, only about 6.8% of U.S. ChatGPT desktop queries returned an answer that cited anything at all. Citations are growing fast. They're also still the exception.

This week's news update covers four developments that all point the same direction — your brand's visibility is increasingly being determined on surfaces your content team doesn't own and can't see.

• The Similarweb data behind the 43% figure, why the 6.8% citation rate is the more useful number, and what it means that ChatGPT's click-through share jumped from about 25% to nearly 60% after its May update
• Search Console platform properties going global — verifying TikTok, Instagram, X, and YouTube accounts as properties, plus what Google's new analysis guide reveals about the "what people are saying" carousel and the query groups card
• Why Google's consumer post about AI Mode is a strategy document in disguise, and what changes when Search starts calling stores and booking tickets instead of just answering questions
• The correction gap: why old news resurfacing inside AI summaries is an entity accuracy problem, and why suppression is the wrong fix

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com