Private equity is aggressively buying home service companies but most contractors will never be able to sell their business.

In this episode, I sit down with Stephen Martinez, founder of the American Dream Event, to break down why so many contracting businesses are unsellable and what actually makes a company attractive to buyers.

Stephen works closely with private equity groups, M&A professionals, and operators who have successfully exited. He also built his own roofing company from day one with the intention to sell, applying the same principles investors look for long before a deal ever happens.

This conversation goes far beyond surface-level PE talk. We get into the real mechanics of building a business that’s scalable, profitable, and resilient—whether you plan to sell or not.

In this episode, we cover:

Why there’s more private equity money than sellable contractor businesses

The #1 reason PE disqualifies most companies during due diligence

Revenue and EBITDA ranges that start getting serious buyer attention

Why lack of financial transparency kills deals

What “building with an exit in mind” actually changes in day-to-day decisions

How marketing, technology, and systems directly impact valuation

Why home services are considered recession-resistant

The shift toward virtual sales, AI, and tech-driven operations

Why minority and immigrant contractors often have underutilized advantages

Why PE focused events and owner-only rooms accelerate growth—even if you never sell

Stephen also shares how the American Dream Event evolved from a mission-driven conference into one of the few spaces where blue-collar operators and white-collar capital meet, helping contractors understand what it really takes to build an asset not just a job.

If you’re a contractor doing $3–10M, thinking about scale, or simply want to build a business that’s valuable, transferable, and future-proof, this episode will give you a completely different lens on growth.

📌 If your service is urgent (roof leaks, burst pipes, no AC)… Google and LSA will feed your crew.

📌 If your service is visual, emotional, or aspirational (remodeling, painting, windows, flooring)… Meta and YouTube are your goldmine.

📌 And if you don’t know which category you fall into?

You’re probably burning money right now without even knowing it.

🎯 Want a marketing system built specifically for your trade that actually gets results?

👉 Book a Free Demo Call: contractormarketingpros.net/calendar

We help contractors get found online, generate quality leads, and dominate their local markets.

Let’s build your machine.

🔔 Subscribe for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥

Links & Resources:

Instagram: https://www.instagram.com/stephen_martinez/

Linkedin: https://www.linkedin.com/in/stephen-martinez-724b8016b/ Facebook: https://www.facebook.com/stephen.martinez.7739814

Website: https://americandreamevent.com/

What if the reason most sales reps fail has nothing to do with talent, scripts, or systems?

In this episode, I sit down with Adam Tronnier, National Sales Director at One Solutions, to unpack one of the most raw and instructive stories in the home services industry.

Adam went from:

- Multiple prison sentences

- Living out of a PT Cruiser

- Knocking doors for five months without getting paid

…to helping build $100M+ in roofing sales, leading 100+ reps across multiple states, and creating a culture where people most companies overlook become top producers.

This is not a motivational episode.

It’s a real conversation about execution, discipline, leadership, and culture—especially in door-to-door and sales-driven contracting businesses.

In this episode, we cover:

- Why discipline beats systems in sales (and when systems actually hurt performance)

- The real reason most reps quit right before they would’ve broken through

- How Adam built elite producers without micromanaging or over-engineering

- Why door knocking and reps in the field matter more than CRMs and dashboards

- How to recruit, train, and retain second-chance talent others ignore

- What private equity got right in scaling sales without destroying culture

- Why leadership must be built in the field, not behind a desk

Adam also shares how his platform Redemption Blueprint is documenting real second-chance success stories—showing what’s possible when people are given structure, belief, and accountability.

If you’re a contractor, sales leader, or owner trying to scale without losing your soul, this episode will challenge how you think about:

- Sales training

- Recruiting

- Culture

And what actually creates long-term performance

🎧 Listen now—and decide whether you’ve been over-complicating growth when execution was the real answer all along.

📌 If your service is urgent (roof leaks, burst pipes, no AC)… Google and LSA will feed your crew.

📌 If your service is visual, emotional, or aspirational (remodeling, painting, windows, flooring)… Meta and YouTube are your goldmine.

📌 And if you don’t know which category you fall into?

You’re probably burning money right now without even knowing it.

🎯 Want a marketing system built specifically for your trade that actually gets results?

👉 Book a Free Demo Call: contractormarketingpros.net/calendar

We help contractors get found online, generate quality leads, and dominate their local markets.

Let’s build your machine.

🔔 Subscribe for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥

Links & Resources:

Instagam: https://www.instagram.com/adamtronnier/

Linkedin: https://www.linkedin.com/in/adam-tronnier-b69312301/

Facebook: https://www.facebook.com/adam.tronnier.58/

Website: https://redemptionblueprint.com/

Prowest LLC: https://www.linkedin.com/company/prowest-roofing-restoration/

Today’s episode is one of my favorites because it cuts through a lot of the noise happening right now around AI, marketing, and growth in the home services industry.

My guest is Dmitry Lipinskiy founder of Roofing Insights.

Dmitry is a former roofing contractor, a long-time content creator, and one of the most consistent voices in our industry when it comes to calling out what actually works — and what’s just hype.

We first met years ago when he was still running his roofing company and just starting his YouTube channel, and watching how far he’s taken that platform since then has been incredible.

In this conversation, we don’t treat AI like a magic solution. Dmitry has a very clear stance: AI doesn’t make you smarter — it makes you dumber if you don’t know how to think.

We talk about why so many contractors chase tools instead of fundamentals, why discipline beats technology every time, and how most people already know what they need to do… they just don’t do it.

We get into how Dmitry actually uses AI in real life — not to replace thinking, but to proofread, structure ideas, improve content, and save time when he hits a wall. We talk about why content marketing works better than ads long-term, how trust compounds, and why consistency matters more than talent.

We also dive into branding, referrals, and the emotional side of the customer journey — why two contractors can do the same quality work, but one gets all the referrals. Dmitry explains why memorability, communication, and experience matter more than craftsmanship alone.

This episode is for contractors who are tired of chasing shortcuts and want to build something real — whether that’s a brand, an audience, or a business that lasts. It’s about thinking clearly, simplifying instead of overcomplicating, and doing the unsexy work consistently.

If you’re trying to figure out how AI, content, branding, and discipline actually fit together — and what not to waste your time on — this conversation will give you a lot to think about.

Let’s get into it.

👉 Want to see how your business compares or where you may be leaking leads?

Book a free strategy call here: https://contractormarketingpros.net/calendar

We help contractors build scalable marketing systems, protect local visibility, and grow without losing control of the basics.

🔔 Subscribe for more real-world contractor growth breakdowns.

Links & resources:

Linkedin: https://www.linkedin.com/in/dmitry-lipinskiy-aa5b948a/

Facebook: https://www.facebook.com/dmitrylipinskiy

Website: https://www.roofinginsights.com/