NinjaAI.com / AiMainStreets.com
Guest: Mukesh Kumar
Date: Thu, Dec 18, 2025
Format: Operator perspective on AI, GTM, and SEO
This conversation breaks down how B2B growth, GTM, and SEO actually function now that AI performs research and filtering before humans engage. Mukesh brings an operator’s lens shaped by budget pressure, pipeline accountability, and lean teams, while the discussion surfaces where AI changes the rules upstream of traditional marketing execution.
GTM in an AI-first world
GTM still begins with ICP clarity, but discovery is now increasingly mediated by AI systems. Fundamentals still matter, but fluff collapses faster when machines are involved.
Research and validation process
Mukesh’s approach combines first-customer interviews, outreach to industry experts, secondary research, and competitor ICP analysis. Human insight remains foundational, even as AI accelerates synthesis.
AI tools and real workflows
Perplexity is the primary research engine due to its web-native grounding. ChatGPT is used for execution, integrations, and custom assistants. Tool consolidation beats tool novelty. Gemini is useful for Workspace integration but weaker for deep reasoning.
Local SEO reality check
Local markets remain massively underdeveloped. Most competitors operate with fewer than a dozen pages. Simply doubling coverage puts brands in the top tier. Hyper-local, neighborhood-level pages still win.
AI search signals that matter
Structured data and citations are critical inputs for AI visibility. Press releases are regaining value because LLMs treat them as authoritative, third-party signals. Informational content without commercial intent is losing ground.
Content strategy evolution
Long-form, comprehensive pages still work when tied to intent. The goal is coverage density and clarity, not blogging for traffic.
Client acquisition and vertical focus
Legal and healthcare are high-value verticals with strong spend capacity, but education remains the bottleneck. Demonstrating visibility gaps directly is more effective than explaining SEO theory.
“Most teams waste money on marketing that looks busy but doesn’t move pipeline.”
“Fundamentals don’t disappear just because AI shows up.”
“Local SEO is still wide open if you’re willing to do the work.”
“AI doesn’t reward fluff. It rewards clarity.”
Founders and operators at B2B startups
Lean marketing teams under budget pressure
Local and regional service businesses
Anyone trying to understand how AI changes discovery, not just execution
Tactic collectors looking for hacks
Teams unwilling to fix fundamentals
Businesses chasing vanity metrics over revenue
SeeResponse: https://seeresponse.com/
Mukesh on LinkedIn: https://www.linkedin.com/in/mukeshsinghmar/
Interview transcript: https://notes.granola.ai/t/f584c0ca-7245-446c-9876-b9bd02a13249-00demib2