AI is now writing, casting and even acting in the ads you watch. The real question is whether any of it actually works.

HOSTED BY
Jonathan Rolley, CEO of Undivided & host of The Science of Advertising Show.

THIS EPISODE’S GUESTS:

Peter Pynta, Neuro Insights, one of the sharpest voices on how advertising actually works in the brain.

Kristian Curcio, founder of Corsa Group, who launched a national TV production company at 25 and defined the methodology behind more than 10,000 advertising campaigns.

In this episode we break down AI in advertising across our three segments. First, an Adtopsy on the Four Seasons campaign that used AI generated characters to represent STIs, an ad that split the room, one of us thought it was bold, the other thought it missed badly. Then a Brand Wars between Allianz and Budget Direct, two insurance ads leaning on AI, and why Budget Direct lands while Allianz leaves its branding too late to matter. And finally a GOAT breakdown of AAMI’s Rhonda and Ketut, and why those characters made such a lasting impact.

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