Zach Shefska, Founder & CEO of CarEdge, shares how he and his father (a 43-year auto industry veteran) turned a broken, opaque car buying process into a transparency-first business powered by AI agents that now negotiate deals on behalf of consumers. He also explains how data collected from over 100,000 agent driven negotiations is reshaping what buyers can know before they even walk into a dealership.

Key Takeaways:

• Why the car buying process is structurally designed to work against both consumers and the salespeople serving them and what's starting to change

• How AI agents are negotiating real car deals, including the first-ever agent-to-agent transaction between a buyer's AI and a dealership's AI

• Why the biggest frontier AI models keep getting car buying wrong and what a purpose-built data harness requires

Guest Bio:

Zach Shefska is an entrepreneur, creator, and consumer advocate best known as the co-founder and CEO of CarEdge. He partners with his father, Ray Shefska (a 40+ year auto industry veteran), to level the playing field for car buyers by providing transparent negotiation strategies, data tools, and AI-driven car-buying agents.

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About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

Music by: Ari Dvorin

Produced by: Sam Laliberte