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Business opportunities help leaders innovate, grow revenue, attract talent, and scale sustainably. When pursued strategically, they build resilience, sharpen competitive advantage, and drive long-term success.

In this episode, I had a discussion with Forth Heffner. His path to business and coaching began in the wine and marketing industries before joining the family business in 2008 as part of a succession plan. Working alongside his father and brother, he helped grow the company sevenfold, implemented a leadership program, and successfully sold his majority stake. This experience led him to his true calling as a C-Suite Coach, where he now drives radical scale for commercial real estate leadership teams. Forth is dedicated to delivering top-tier coaching experiences that fuel growth and performance.

https://heffneriv.com/

Chapters

00:00 Introductions
03:33 Introduction to Commercial Real Estate Consulting
06:35 Understanding Cash Flow and Asset Management
09:30 The Importance of Long-Term Leases
12:40 Market Trends in the Carolinas
15:36 Leadership Challenges in Commercial Real Estate
18:27 The Role of Integrity and Work Ethic in Leadership
21:30 Building Legacy Through Real Estate Development
24:27 The Charm of Old Buildings
24:44 Technology's Impact on Real Estate
26:19 Global Events and Their Influence on Real Estate
28:04 Grocery Prices and Market Dynamics
29:14 Forth's Journey into Real Estate
31:45 Diverse Business Ventures
34:25 Innovative Drone Delivery Services
37:49 The Importance of People in Business
40:37 Challenges in Talent Acquisition
42:01 Connecting with Forth Heffner