Let’s name a blind spot most people miss: AI doesn’t reach for brilliance. It reaches for what’s most common.

Language models don’t start with the breakthrough idea or the edge case. They start with what they’ve seen the most. They predict the next word based on frequency, not originality.

So when you ask for blog titles or campaign ideas and everything comes back flat, the tool isn’t broken. It’s doing exactly what it was designed to do.

Safe ideas are statistically efficient. That’s why prompts like “Give me five LinkedIn hooks” keep producing the same recycled openers you’ve already seen a hundred times.

The fix isn’t better prompting, it’s pressure.

Add constraints. Make it argue with itself. Feed it your recent work and tell it to avoid every repeated phrase. Ask for the second-best idea and force it to explain why.

Think of AI like a smart but distracted strategist. It needs direction and resistance to move past the obvious.

Bottom line: AI defaults to average. If you want original thinking, you have to push it beyond “good enough” because that’s all it will give you if you let it coast.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ