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Every tradie and contractor is being sold an AI robot to answer their phones right now, and most of them are about to waste their money. Matt Jones goes solo on this one to explain why the missed call was never the real problem. Leads do not die on the phone, they die in your inbox, and bolting AI onto a fractured system just helps you lose jobs faster.

Matt covers where AI genuinely wins for trade businesses, speed to lead, after hours call capture and inward facing reminders that push humans to follow up, and where it consistently backfires, deep qualification, quoting and papering over a sales process that was never properly defined. He then maps the full lead management flow the agency runs with clients, capture, respond, pursue, qualify and nurture, including the Sydney solar business that went from 2% to 77% conversion once humans went back on the phones. If someone has told you AI is the answer, listen before you sign up to anything.

🎥 Watch the full episode: https://youtu.be/EFsiq892xlE

KEY CHAPTERS
00:00 - Introduction
01:40 - The AI Robot Pitch Every Tradie Hears
02:32 - Leads Die in Your Inbox
03:29 - Where AI Wins: Speed to Lead
04:53 - After Hours Call Capture
05:33 - Follow Ups and the Eighth Touch
06:41 - Where AI Backfires: Deep Qualification
08:25 - Quoting Chaos and Price Shock
09:27 - Why a Broken Process Stays Broken
11:03 - Solar Case Study: 2% to 77%
13:07 - Mapping Your Critical Client Flow
15:29 - Capture: Every Lead Into a CRM
16:55 - Respond: The Five Minute Rule
18:26 - Pursue: Twice a Day for Five Days
22:00 - Qualify: The Discovery Call
24:28 - Nurture: Useful, Relevant, Frequent
27:03 - Get Your Impact Roadmap
28:37 - Closing Remarks and Resources

About the Host: Matt Jones

Matt Jones is the founder of Tradie Web Guys and the host of The Site Shed. He works with tradies and contractors every day on the sales and marketing systems that turn leads into booked jobs. This episode is a straight read of what the agency sees working and failing across client accounts right now.

Website: https://www.tradiewebguys.com.au/
Impact Roadmap session: https://www.tradiewebguys.com.au/
Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

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