Most websites still suck—and AI won’t save them unless you know what you’re doing.

In this episode of the AI-Branding Podcast, host Mark de Grasse teams up with Matt Olson of MGO Studios to dismantle myths about modern web design and show how AI can actually elevate your brand without diluting its identity.

They break down what branding a website really means (hint: it’s not just logos and colors), how to structure content that connects with both people and machines, and why authenticity is your best SEO strategy in 2025. Whether you’re a marketer, designer, or just tired of templated nonsense, this conversation delivers real talk, real tactics, and zero fluff.

TOPICS

• Why websites remain essential in an AI-first digital landscape
• The right and wrong ways to “brand” a website visually and verbally
• How to use AI tools like ChatGPT and Claude for branding and structure
• The role of authenticity and consistency in AI search optimization
• How AI-generated content can still feel human (if done right)
• Real vs. AI photography: when to blend and when to go authentic
• Why a human-first user journey still beats a flashy chatbot

GUEST LINKS

• Matt Olson: LinkedIn Profile
• MGO Studios: https://mgostudios.com/

ADVERTISING LINKS

• 28-Day AI Challenge for Managers: https://aibranding.academy/28-day-ai-challenge-for-managers/

What happens when European structure meets American speed in the age of AI?

Mark de Grasse sits down with Axel Simon of AS Digital Marketing Solutions to dissect the cultural and operational divides between how businesses in the U.S. and Europe approach branding, automation, and leadership.

They dig into why AI alone won’t save broken brands, how content clutter is killing credibility, and why most companies are ignoring their best marketing asset—the founder’s voice.

This episode exposes the real-world pitfalls of over-delegation, reveals the power of referral-driven growth, and maps out how AI can finally align brand, voice, and values at scale. If you’re building a smarter business, this is the playbook.

TOPICS

• Differences in AI adoption and business culture between Europe and the U.S.
• How GDPR shapes content, trust, and marketing expectations in the EU
• Why brand leadership should come from the top—not outsourced agencies
• The Third Path: Using AI to scale brand consistency and clarity
• How to turn CEOs into brand ambassadors using podcasting and content frameworks
• What goes wrong when AI is fed junk—plus how to train it with meaningful data
• Why referrals, not ad spend, still dominate in successful B2B relationships

GUEST LINKS

AS Digital Marketing Solutions: https://www.simonsdigitalmarketing.de/

Axel Simon on LinkedIn: https://www.linkedin.com/in/axel-simon-energy

ADVERTISING LINKS

AI Challenge for Managers: https://aibranding.academy/28-day-ai-challenge-for-managers/

In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Ivan Ivanka, founder of Markster.ai, a cutting-edge platform dubbed the world’s first AI Revenue System. Ivan dives deep into the real-world application of AI for business growth—shattering hype, emphasizing strategy, and revealing how systems, not hustle, drive lasting success.

From reflections on the AI industry's current state to actionable insights about customer acquisition, automation, and building scalable revenue, this episode is a masterclass for marketing pros ready to level up. Ivan also shares his mission to help 1 million businesses generate an extra $1 million—and how AI, used correctly, can fuel that vision.

Whether you're drowning in tools or dreaming of four-hour workweeks, this episode reminds us: systems win. Hustle fades.

TOPICS
- Why AI hasn’t lived up to the hype—and what small businesses should do about it
- The concept of a "Revenue System" and how it differs from just making sales
- Markster.ai’s practical AI use cases for automation, lead gen, and customer engagement
- Common traps business owners fall into (hint: it’s not lack of tools—it’s lack of systems)
- Ivan’s $300M+ growth framework: Growth, Operations, and Delivery (G.O.D.)
- How AI can amplify strategy—not replace it
- Why “amateurs hustle, pros systemize” is the mindset shift every business needs

GUEST LINKS
Ivan Ivanka: https://www.linkedin.com/in/ivanivanka/
Markster.ai: https://markster.ai

ADVERTISING LINKS
AI-Challenge for Managers: https://aibranding.academy/28-day-ai-challenge-for-managers/