This holiday shopping season, counterfeit goods aren't just an IP problem, but they also raise serious consumer protection and health concerns. After Entrupy—the global leader in AI-powered authentication—scanned materials from close to about 1,200 different fakes, over 70% of the fakes tested had hazardous levels of lead and arsenic.

In this episode, Kenya sits down with Entrupy CEO Vidyuth Srinivasan, to discuss how the fashion tech company combines artificial intelligence, microscopic imaging, and human expertise to authenticate luxury goods, sneakers, and apparel at scale. Entrupy works with brands, retailers, resellers, and governments to identify and combat counterfeits worldwide.

In this conversation, we explore how Entrupy's AI authentication technology works and why human expertise remains essential; the shocking health hazards hidden in counterfeit products; why no country is immune from counterfeits and what governments can do; and Entrupy’s partnership with TikTok Shop. Plus, Vidyuth shares strategies on how luxury, apparel and footwear companies can protect their brands against counterfeit operations this holiday season.

Resources mentioned in this episode:

Entrupy 2025 State of the Fake Report

AI authentication for streetwear and apparel

Entrupy authentication certificate

ARS Counsel holiday preparation for brand protection

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