John Williams, Senior Paid Media Leader, rates the skills level in PPC at a 2 out of 10. The industry stopped teaching strategy before it handed people accounts to manage.

In this episode, paid media strategist Lisa Raehsler of Big Click Co. and John dig into the skills gap that automation brought to the surface, why the apprenticeship model disappeared, and what it means to be a coach instead of a lever-puller. John also shares what he's building with AI agents and three things every paid media professional should do right now to stay relevant.

If you work in PPC or lead paid media teams, hit play.

Explore how AI is transforming paid advertising strategies for small businesses with Lisa Raehsler of Big Click Co., from automation misconceptions to practical starting points. Jeremy Yang, CEO of Digital Goliath, shares his expertise on leveraging AI responsibly while maintaining a human touch in PPC campaigns.

Main Topics:

• How AI levels the playing field for small and big businesses in PPC
• The importance of sharpening offers over relying solely on automation
• Practical starting steps for small businesses to incorporate AI in their advertising
• Limitations of current AI tools in creative analysis and strategic decision-making
• The risk and benefits of trusting AI platform recommendations
• The future of human-led PPC tasks amid increasing automation

In this episode:

• Jeremy Yang discusses common misconceptions about AI's role in small business advertising
• He explains how AI's affordability has increased competition, changing the landscape
• Jeremy emphasizes the crucial role of offers and creative differentiation in winning ad spaces
• Practical advice for small businesses on analyzing and optimizing ad performance in the next 30 days
• The evolving role of humans in PPC: from media buying to strategic oversight

Explore how artificial intelligence is transforming PPC and paid ad strategy. Hosted by Lisa Raehsler, an award-winning digital marketing strategist and international speaker, this limited series uncovers how AI is changing the way advertisers plan, analyze, and optimize campaigns across Google Ads and the broader paid media landscape.

Building on two decades of digital marketing experience, Lisa brings fresh insights from her work applying AI to advertising performance. She talks with innovators and marketers who are shaping the future of how ads connect with audiences and deliver measurable results.

LinkedIn: https://www.linkedin.com/in/lisaraehsler/

Website: https://www.bigclickco.com/

Newsletter: https://thepaidmediamix.substack.com/