Founders love telling you they’re “building the future.” Most of them are really just building new ways to charge you for the same old chaos. On this episode of The ADOTAT Show, Pesach Lattin runs a rare double-header: Amol Waishampayan (the product philosopher behind Full Throttle AI) and David Regn (the guy who helped build Stream into a 27-year force of nature without lighting the building on fire). Together, they walk straight into adtech’s identity problem and do the unthinkable: talk like adults. Topics include: First-party identity: why the industry treated it like optional kale until the cookies started entering hospice care “95%+ confidence” household identity: less magic, more math, way more uncomfortable truths Third-party data: useful, sure… if you enjoy navigating by fog Mid-market miniaturization: why measurement is finally getting shrink-wrapped instead of locked behind enterprise gates Automation: the kind that replaces five humans and three spreadsheets, not the kind that needs constant supervision and snacks Leadership delusion: why “tools” won for so long and “outcomes” got avoided like an audit Desert island adtech: no dashboards, no WiFi, just coconuts and the terrifying realization you might need common sense Also: Flash nostalgia, Newgrounds deep cuts, and Pesach attempting to strand two executives on an island for content. Because this is what passes for “media” now. Stay Bold, Stay Curious, and Know More than You Did Yesterday.