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Gal Aga (CEO at Aligned) joined Eric Gruber (CEO of Personal ABM - the leading account-based GTM firm that specializes in the post-pipeline to land and expand key accounts) on the ABM Done Right Podcast to discuss:

1. How and why most teams that are going upmarket now are not ready to sell and market to the enterprise

2. The sales and marketing foundation that teams need before they can go upmarket and the GTM changes that need to happen.

3. How the enterprise buying experience is broken

4. The support sales needs from marketing in the post-pipeline to unstick enterprise revenue -- and the role ABM should play in driving stage progression with enterprise accounts.

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Rob Young, CMO of LockThreat GRC and Founder of MarketingHQ, recently joined Eric Gruber on the ABM Done Right Podcast to discuss how the teams are approaching brand and demand with ABM in mind, what ABM is from the perspective of a product marketer, how most ABM programs are nothing more than targeted demand gen, and the content that's needed in the post-pipeline to move accounts to revenue.

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On this episode of the ABM Done Right Podcast, Sloan Newman (North American ABM Leader at NTT Data and author of "The Relationship Revolution) joins Eric Gruber (CEO of Personal ABM) to discuss:

1. The strategic ICP - Why it's important, how it's different from the traditional ICP, how Sloan built the strategic ICP for NTT Data, what he looked at to build it, and how the strategic ICP should inform the ICP?

2. How compensation needs to change

3. Why senior-level marketers need to drive the ABM program?

4. The role that Challenger should play in ABM.