The thing everyone agrees is the right way to work has quietly produced some of the worst corporate ethics violations in modern history.

Product Manager Brian Orlando and Enterprise Business Agility Leader Om Patel discuss and debate how outcome-based goals can and often do go catastrophically wrong - from Facebook to Wells Fargo - and introduce a stakeholder outcome mapping tool you can use immediately.

Listen or watch to understand:

• How outcome-based OKRs quietly enable the worst ethics failures
• The invisible gorilla experiment which illustrates how goals function as mental blinders
• The headlines test for stress-testing your goals
• A stakeholder outcome mapping exercise to surface hidden tradeoffs
• Why the system doesn't need evil people - just good people with bad incentives

This podcast is for anyone who is looking to understand how the efforts of well-meaning and "not-evil" people can and often does go off the rails. It may also be tangentially useful to leaders who are tired of pretending outcome goals are automatically ethical... but you first must WANT to change.

...and if you do like this one, get ready for a Part 2 next where we'll discuss WHY the damage from outcome-based goals is often invisible until it's too late, why organizations systematically destroy whistleblowers, and what Deming figured out decades ago that the tech industry still ignores!

#ProductEthics #OKRs #ProductManagement

State of Product 2026 by Atlassian, Careless People by Sarah Wynn-Williams, Facebook's Ethical Failures Are Not a Bug They Are a Feature by Betty (2021), Invisible Gorilla Experiment, Locke and Latham Goal Setting Theory, Deming

LINKS
YouTube: https://www.youtube.com/@arguingagile
Spotify: https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3
Apple: https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596

INTRO MUSIC
Toronto Is My Beat
By Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)
CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)