AA252 - The IKEA Effect: Why You Love Your Bad Product Ideas
カートのアイテムが多すぎます
ご購入は五十タイトルがカートに入っている場合のみです。
カートに追加できませんでした。
しばらく経ってから再度お試しください。
ウィッシュリストに追加できませんでした。
しばらく経ってから再度お試しください。
ほしい物リストの削除に失敗しました。
しばらく経ってから再度お試しください。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
AA252 - The IKEA Effect: Why You Love Your Bad Product Ideas
-
ナレーター：
-
著者：
概要
Today, Product Manager Brian Orlando and Enterprise Business Agility Coach Om Patel are taking on the "IKEA Effect."
The IKEA effect is the cognitive bias that causes product managers and leaders to overvalue the things they build - simply because they built them! That's right, today we're tackling a bias that's led to so much wasted budget, we're going to end up needing Congressional oversight... not to mentioned the ignored research and "survivorship bias" of trying to be the next Steve Jobs.
Listen or watch as we discuss and review:
- The Scientific research behind the IKEA Effect (people value items 63% higher because they've built those items)
- Why teams ignore expert research and undervalue insights THEY DID NOT SUFFER to obtain
- How traditional review committees designed to kill bad ideas often stifle innovation (and what to do better)
- Balancing the need for intrinsic motivation (Self-Determination Theory) with the necessity of governance
- The "Kill or Nurture" Framework: A new 2x2 decision matrix to evaluate projects based on evidence vs. passion
We also share personal war stories on the product-related IKEA effect, bemoan the struggles of gaining funding for evidence-based ideas, and maybe even distinguish between a wobbly chair and a throne. Tune in if you're interested in ways to stop falling in love with your own bad ideas!
#ProductManagement #Agile #ProductStrategy
Norton, Mochon, & Ariely (2012) IKEA Effect Study, The IKEA Effect (Harvard Business Review), Self-Determination Theory (Ryan & Deci), Gartner Research, Deming's theories on intrinsic motivation
LINKS
YouTube: https://www.youtube.com/@arguingagile
Spotify: https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3
Apple: https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596
INTRO MUSIC
Toronto Is My Beat
By Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)
CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)
adbl_web_anon_alc_button_suppression_c
まだレビューはありません