Most PR job hunting advice focuses on CVs and interview answers. This episode is about what actually makes you useful once you get hired.

Too many people get in the door and then get let go. So how do you survive?

Richard speaks with Seth Linden from Dukas Linden PR in New York, and starts by asking what Seth would do differently if he were starting again.

There are plenty of ideas in this episode, but one big theme keeps coming back.

If you understand how a business works and why a business needs marketing, not at a surface level but in a clear, model-driven way, you will have a huge head start. You will be able to communicate clearly in real rooms with real clients and real C-suite leaders. That skill makes you valuable fast, even as AI speeds up research and drafting.

This is a practical listen if you are applying for PR roles, switching from journalism into PR, or trying to stand out in a crowded graduate market.

Practical takeaways
- Learn basic business literacy so you can talk about how money moves, not just messaging or marketing

- Build your voice early through public speaking, theatre, or any environment that forces you to perform under pressure

- Read outside your bubble so you can handle clients and journalists with different views

- Use AI for speed, then prove value by checking accuracy and adding human judgement and creativity

GUEST: Seth Linden, Dukas Linden PR

LOCATION: New York, USA
WEB: dlpr.com
LINKEDIN: https://www.linkedin.com/company/dukas-public-relations/

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