saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #17 of season 6, Anna Nadeina talks with Aaron Gibson has exited two companies, turned down VC funding, and built Hurree — a data analytics platform — by obsessing over one thing: showing users value before they quit.

In this episode:

→ Why Aaron thinks moats are "a lot slimmer than they used to be" in the AI era

→ How anonymous pulse surveys exposed a culture problem he didn't know he had

→ Initiatives that changed team retention

→ His framework for knowing when to double down on a growth channel — and when to kill it

→ Why he doesn't expect his team to love their jobs, and what he expects instead

→ What serial founders actually build toward when they're "not building for acquisition"

For bootstrapped founders, operators, and anyone building a team-first SaaS business in a crowded market.

----------- Episode's Chapters -----------

0:05 — Introduction & What Hurry Solves

3:20 — Aaron's Background & Journey into Tech

4:45 — The Origin Story of Hurry

6:38 — Showing Monster Value Before Users Churn

10:12 — Using AI Internally & in the Product

11:55 — Measuring AI Success

14:04 — AI & Hiring: Is It Changing the Team?

17:20 — Building a Strong Culture as a Startup

29:22 — Growth Strategy: Bootstrapped & Customer-Obsessed

30:37 — Account-Based Marketing & Go-to-Market Strategy

34:30 — Building for an Exit — Lessons from Two Acquisitions

37:50 — Biggest Win, Biggest Failure & Founder Hacks

🎙️ Aaron Gibson - https://www.linkedin.com/in/aaronhurree/

Huree - https://www.hurree.co/

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