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A fourth-generation story rarely follows a straight line, and George Weaver IV proves it. From sneaking into trade shows as a kid and napping under booth tables to helping steer a 90-person team, George invites us into a family business that measures success by people, not just pallets. He shares how his dad’s stroke pushed him into responsibility early, what it took to rebuild with humility, and why Westfield Egg Farm chose a model that keeps small family farms alive by letting growers own their birds, feed, and barns.

We dig into the craft of specialty eggs—think quail, duck, and heirloom blue—and why small-batch, high-precision packing is both maddening and magical. George explains how that complexity becomes a strength under pressure, especially during avian influenza, when diversified flocks and flexible schedules spread risk without collapsing supply. Strategy here is purpose-led: hire for character, train for skill, and make space for prayer and conviction when the “smart” move clashes with the right move. It’s culture as a daily practice, not a poster on the wall.

George also opens up about imposter syndrome, the myth that every young leader must plant their own flag, and the harder path of adding value to a mature, multigenerational foundation. We talk practical tools like Working Genius to map strengths and reduce friction, the shepherd’s balance between protecting a team and pushing it to grow, and how prison ministry reshaped his view of dignity, hiring, and the stories behind every resume. If you care about agriculture, family business, resilient supply chains, values-based leadership, or integrating faith at work, this conversation will stick.

Subscribe for more founder stories and real-world leadership playbooks, share this episode with someone building a legacy, and leave a review to help others find the show. Got a guest idea? Email bmulnix@prismcontrols.com and let’s keep amplifying voices that make our industry better.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com