At AIDS 2026 in Rio de Janeiro, host Ben Plumley speaks with Wame Jallow, Jerop Limo, and JulieBrenda Waweru about Shuga Global’s evolution from the MTV Staying Alive Foundation and why entertainment-education remains relevant for HIV prevention and youth health. They discuss how Shuga’s storytelling reflects young people’s lived realities, helps break taboos, builds agency, and connects audiences to services through a broader ecosystem that includes peer education, screenings, and chatbots. The guests describe how Gen Z’s autonomy, digital media habits, and demand for solutions require new ways of communicating health, while addressing backlash, misinformation, and harmful online influences. They also share reflections from the conference on shifting resources, community leadership, new prevention and treatment options, and the need to fund and empower youth-led solutions through stronger government and civil society collaboration. 00:00 Welcome and Guests 01:14 What Is Shuga Now 01:22 From MTV to Global Movement 02:38 Proof Entertainment Works 04:54 Why Shuga Still Matters 07:28 Fan Stories and Impact 09:16 Gen Z Needs New Approach 14:23 Solutions Not Lectures 16:14 Youth Activism and Health Demands 17:45 Media Shift And Backlash 18:32 Short Clips For Health 19:02 Shuga As Holistic Support 21:18 Competing With Misinformation 22:45 Trust And Community Dialogue 24:43 Conference Takeaways 26:34 Science And Choice Agenda 27:30 Youth Power And Funding 30:56 Partnership With Government 32:21 Watch Shuga And Wrap Up Guests Wame Jallow Executive Director, Shuga Global Jerop Limo Executive Director, Ambassador For Youth and Adolescent Reproductive Health Program (AYARHEP) JulieBrenda Waweru Actress, Shuga Mashariki , Shuga Global Shuga Global https://shuga.global AIDS 2026 https://www.iasociety.org/conferences/aids2026 Check Out Ben’s Substack: https://substack.com/@benplumley1 Join the Conversation! How do you see the future of global health unfolding? Share your thoughts in the comments! Subscribe & Stay Updated: Listen on Spotify, Apple Podcasts, or your favorite podcast platform. Watch on YouTube & subscribe for more in-depth global health. #hivaids #HIV #AIDS #globalhealth #AIDS2026 #Shuga #ShugaGlobal
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