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G’day and welcome to the A Place to Call Home Podcast, a podcast sharing the stories of people building a life in agriculture across rural Australia.

In this episode, I sit down with Brandon Sigvart, founder of B Rural Co. A growing rural business built around practical fencing tools, workwear and a strong connection to the bush.

Brandon shares his journey from growing up in rural Australia and working in the mines, to saving hard, buying his first property and eventually turning a side hustle into a full-time business.

What started with a simple idea for a better fencing product has grown through customer feedback, product development and the power of social media into a recognisable rural brand.

This is a conversation about having a go, working hard, backing an idea and using the opportunities in front of you to build the life and business you want.

In this episode, we chat about:

🌾 Brandon’s rural upbringing and passion for the bush
🔨 How B Rural Co. started and where the first product ideas came from
⛏️ Working in the mines, saving hard and buying property
🚀 Turning a side hustle into a full-time business
💡 Developing products through customer feedback and practical problems
📱 Using social media to grow the B Rural Co. brand
💪 Work ethic, persistence and backing yourself

Find out more about B Rural Co.

📘 Facebook: B Rural Co | Facebook
📸 Instagram: BRurlaCo
🌏 Website: B Rural Co.

Resources Mentioned

The Re Ride Podcast

If you enjoyed this episode

Please share it with a friend or leave a review — it really helps these stories reach more people across rural Australia and the agriculture industry.

Stay connected with A Place to Call Home:
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📸 Instagram: @aplacetocallhomepodcast
🔗 LinkedIn: A Place to Call Home Podcast
🌏 Website: www.aplacetocallhome.com.au

This season of A Place to Call Home is proudly brought to you by

Rabobank Australia.

A big thank you to Rabobank Australia for supporting the podcast and helping us continue sharing the stories of people building their future in Australian agriculture.

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AG INNOVATION SERIES | Innovation Beyond Technology with Josie Copley

In the final episode of the Ag Innovation Series, Sam Fryer sits down with Josie Copley from Copley Pastoral to explore what innovation really means in modern agriculture.

As part of a fifth-generation family beef business and Brahman seedstock operation, Josie brings a unique perspective to the innovation conversation. Working across livestock production, marketing and communications, she sees firsthand how businesses can evolve through genetics, data, better decision making and a commitment to continuous improvement.

Throughout the conversation, Josie challenges the idea that innovation is always about new technology. Instead, she shares why some of the most powerful innovations come from doing the small things consistently well over time.

In this episode we discuss:

• Innovation beyond technology
• Genetics and data-driven breeding decisions
• The role of BreedPlan and objective measurement
• Building a profitable and sustainable family business
• Why adoption is often harder than innovation
• The importance of curiosity and continuous learning
• Field days and knowledge sharing across the industry
• Collaboration between producers, researchers and industry
• The role of the next generation in shaping Australian agriculture

We also dive into Copley Pastoral's Curious Minds, Profitable Herds Field Day and discuss how events like these help bridge the gap between research, innovation and practical on-farm adoption.

One of the biggest takeaways from this conversation is that innovation doesn't always need to be revolutionary. Sometimes the greatest gains come from making small improvements, staying curious and consistently moving forward.

This episode wraps up the Ag Innovation Series, a collaboration between A Place to Call Home and the Pandaemonium Paper exploring the people, ideas and technologies shaping the future of Australian agriculture.

Pandaemonium
Website: https://www.pandaemonium.org
Instagram: https://www.instagram.com/p.andaemonium/

If you enjoyed this episode

Please share it with a friend or leave a review — it really helps these stories reach more people across rural Australia and the agriculture industry.

Stay connected with A Place to Call Home:
📘 Facebook: A Place to Call Home
📸 Instagram: @aplacetocallhomepodcast
🔗 LinkedIn: A Place to Call Home Podcast
🌏 Website: www.aplacetocallhome.com.au

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Ag Innovation Series | Ceres Tag, Livestock Technology & The Future of Beef Production with Jean Liebenberg

with Jean Liebenberg

In this episode of the Ag Innovation Series, Sam Fryer sits down with cattle producer and Ceres Tag Business Development Manager Jean Liebenberg to explore what innovation actually looks like in the Australian beef industry.

Drawing on his experience as both a producer and ag tech professional, Jean shares his perspective on technology adoption, livestock monitoring and the growing role of data in helping producers make better decisions on farm.

Throughout the conversation, we discuss how innovation doesn't always need to be flashy. Sometimes it's about solving real problems, improving efficiency and finding practical ways to make farming operations more productive and resilient.

In this episode we discuss:

• Innovation through a producer's lens
• Technology adoption in the beef industry
• Data-driven decision making
• Livestock monitoring and animal performance
• The role of Ceres Tag in modern beef production
• Why innovation needs to solve real problems
• Return on investment versus return on effort
• Collaboration, mentoring and industry networks
• The future of livestock technology
• What the next generation of agriculture could look like

One of the biggest takeaways from this conversation is that innovation isn't necessarily about having the latest technology, it's about using the right tools to make better decisions and improve outcomes on farm.

This episode is proudly supported by Ceres Tag.

Designed specifically for extensive livestock systems, Ceres Tag is helping producers gain greater visibility into their cattle through real-time monitoring and animal performance insights. From tracking grazing behaviour and feed intake through to health monitoring and management decisions, the technology is providing producers with new ways to understand what's happening in the paddock when they can't always be there themselves.

For producers operating across large and remote beef enterprises, access to better information can lead to better decisions, improved productivity and stronger business outcomes.

To learn more about Ceres Tag, visit:
https://cerestag.com/

Pandaemonium
Website: https://www.pandaemonium.org
Instagram: https://www.instagram.com/p.andaemonium/

If you enjoyed this episode

Please share it with a friend or leave a review — it really helps these stories reach more people across rural Australia and the agriculture industry.

Stay connected with A Place to Call Home:
📘 Facebook: A Place to Call Home
📸 Instagram: @aplacetocallhomepodcast
🔗 LinkedIn: A Place to Call Home Podcast
🌏 Website: www.aplacetocallhome.com.au

Support the show