What does it really take to move agriculture forward? In this inspiring presentation from Eco-Ag 2021, renowned agroecologist Nicole Masters explores the mindset behind regenerative agriculture and why lasting transformation begins with people, not just practices.

Drawing from decades of experience working with farmers and ranchers around the world, Nicole shares practical strategies for overcoming resistance to change, communicating with skeptical neighbors, and creating the conditions for successful behavior change. She explains why resilience, curiosity, and a willingness to challenge old paradigms are just as important as soil biology and grazing management.

Whether you're a seasoned regenerative producer or just beginning your journey, this conversation will challenge the way you think about leadership, community, and the future of agriculture. Nicole offers an encouraging roadmap for helping more farmers embrace regenerative practices—and why building healthy soils starts with cultivating a healthy mindset.

Thank you to our Sponsors of Today’s Episode:

Azure Standard: https://www.azurestandard.com/

American Farmland Trust: https://farmland.org/

Important Links from Today’s Episode:

Members site: https://members.acresusa.com

Acres U.S.A. Memberships: https://eco-farming.com/

Eco-Ag 2026 Tickets: https://www.conference.acresusa.com/

Eco-Ag 2026 Exhibitor Information: https://conference.eco-ag.com/booth-selection-page-page

Nicole Masters’ ‘Integrity Soils’: https://www.integritysoils.com/