What does it take to transform a car-dependent small town into a place where cycling feels safe and accessible? Ruth Lloyd is finding out firsthand in Williams Lake, BC.

As a returning resident to her hometown, Ruth experienced the stark contrast between places where active transportation was normalized, and her pickup-truck dominated community where, as in many small cities or towns, the highway consititutes Main Street. Rather than accepting the status quo, she co-founded Streets for All Williams Lake and began methodically building support for cycling infrastructure through creative advocacy.

Ruth's approach blends journalistic storytelling with strategies such as lending an e-bike to the mayor to bring him onside. Now she's tackling an even bigger obstacle: provincial highways that create barriers within communities.

Find out more about Streets For All Williams Lake HERE.

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The Bike Sense podcast with Peter Ladner is produced by the BC Cycling Coalition – your voice for safer and more accessible cycling and active transportation in British Columbia.

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