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Grab a coffee and join us for an inspiring conversation with Rachelle Dubeau, the driving force behind Dani & Madi Boutique in Spruce Grove.

Raised by entrepreneurial parents in St. Paul, Alberta, Rachelle’s work ethic started early—from her first job as an 11-year-old janitor to her years as a competitive college hockey player. Though she eventually earned her Chartered Accounting designation and began a career in industry, she found herself missing the personal connection of face-to-face interaction, which sparked the vision for her own women’s clothing boutique in 2018.

The road to her storefront was far from easy. After launching her online store in 2019, Rachelle faced the ultimate test when the pandemic hit just as she was searching for a physical location. Refusing to quit, she pivoted by hosting Facebook Lives and even building a "mini-store" shed for contact-free try-ons. Her creativity and grit through the unknown, including a series of successful pop-ups in Stony Plain, eventually led her to a permanent location

Now celebrating five years in her Spruce Grove storefront, Rachelle’s story is a masterclass in perseverance and finding joy in the pivot. From high-stakes accounting to the dynamic world of fashion retail, she proves that the path to success is rarely a straight line, but rather a series of brave leaps into the unknown. This episode is a must-listen for anyone looking to find their own path and turn a vision board dream into a thriving reality.

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