In this episode of A Brit And A Yank Talk Business, Stuart Amidon and Tom Caldicott sit down in person to compare Christianity in America and the UK.

After Tom’s visit to the American South, they discuss public Christian symbols, cultural Christianity, baptism, national identity, and why the South still feels distinctly Christian compared to much of Britain.

They also talk about why Christians should not despise cultural Christianity, why America should be encouraged rather than despairing, and what it looks like to build faithfully in your own town.

A Brit And A Yank Talk Business is a conversation between Stuart Amidon and Tom Caldicott about business, leadership, work, and faith from both sides of the Atlantic.

The show explores what it means to build well, lead with conviction, compete with integrity, and approach entrepreneurship as Christian business owners.

In this episode of A Brit And A Yank Talk Business, Stuart Amidon of Page50 Marketing & Media and Tom Caldicott of Knox Thomas sit down in person for a conversation about “brutal discipleship” in business.

They discuss why Christian business owners should not settle for poor work, avoid hard conversations, or confuse niceness with faithfulness. Instead, they make the case for honest correction, clear standards, humility, confession of sin, and a willingness to disciple people through the real pressures of the workplace.

A Brit And A Yank Talk Business is a conversation between Stuart Amidon and Tom Caldicott about business, leadership, work, and faith from both sides of the Atlantic.

The show explores what it means to build well, lead with conviction, compete with integrity, and approach entrepreneurship as Christian business owners.

• (00:40:57) - Sam, It.

In this episode of A Brit And A Yank Talk Business, Stuart Amidon of Page50 Marketing & Media and Tom Caldicott of Knox Thomas kick off Season 2 with a conversation about when Christian business owners should “fight” in business.

Not physically, of course, but in the real-world business sense. When competitors move into your market, when someone starts chasing your customers, or when your industry begins shifting around you, how should a Christian business owner respond?

Stuart and Tom discuss why competition should not lead to fear, bitterness, slander, or defensiveness. Instead, they make the case for going on offense through better service, stronger systems, harder work, innMakovation, generosity, and a joyful willingness to build.

They also talk about why guarding “trade secrets” is often weaker than constantly improving, why defensive business tactics can damage teams and industries, and how Christian business owners can compete aggressively without losing their integrity.

Topics include:

• When competition becomes a call to action
• Why Christian business owners should avoid the victim mindset
• How to “go to war” in business without becoming bitter
• Why innovation beats defensiveness
• The value of giving away knowledge and building trust
• How competition can make your team and business stronger
• Why joy matters when facing pressure, conflict, and hard work

A Brit And A Yank Talk Business is a conversation between Stuart Amidon of Page50 Marketing & Media and Tom Caldicott of Knox Thomas about business, leadership, work, and faith from both sides of the Atlantic.

The show explores what it means to build well, lead with conviction, compete with integrity, and approach entrepreneurship as Christian business owners.

Subscribe for more conversations on business, faith, leadership, work, responsibility, and building well.

• (00:00:04) - A Brit and a Yank Talk Business
• (00:01:34) - When to Fight?
• (00:07:26) - The Artillery of Work
• (00:12:30) - How to Give Advice For Free
• (00:19:30) - Small Business: On Defending Our Customers
• (00:25:52) - How to Talk to People
• (00:26:27) - A Brit and A Yank Talk Business

Stuart Amidon (Page 50 Digital Marketing & Media) and Tom Chaldecott (Knox Thomas Machinery Safety & Compliance) tackle one of Jesus’ most challenging parables.

• Why the master expects a return—and what that means for your bank account, time and skills

• Expansion-phase vs. efficiency-phase thinking for Christian entrepreneurs

• The myth of “I don’t have any money”—and how Stuart hustled from $1.2 k/month to running an agency

• Retirement as idleness vs. life-long stewardship

• Practical homework: inventory the assets you’re burying instead of multiplying

Links & resources → https://page50.com | https://knoxthomas.co.uk

• (00:00:01) - A Brit and the Yank Talk Business
• (00:00:16) - Networking
• (00:06:32) - How to Network as an Independent Consultant
• (00:13:18) - How to Get Out of the Cold Call
• (00:17:07) - Dave Ramsey on Networking
• (00:19:40) - Start a Business or Start a New Business?
• (00:24:36) - How to Network effectively
• (00:29:24) - Networking for Entrepreneurs
• (00:30:40) - When do you start networking?

Networking isn’t handing out business cards—it’s loving your neighbor at scale. Stuart Amidon (Page 50 Digital Marketing & Media) and Tom Chaldecott (Knox Thomas Machinery Safety & Compliance) share:

• How Stuart’s first two years in a Chamber of Commerce generated $100 k+

• Why your local church may be your strongest launchpad

• “Advice is always free”: the mindset that sells months—or years—later

• Turning competitors into collaborators and expanding the pie

• Practical starter moves for introverts and would-be entrepreneurs

Links & resources: https://page50.com | https://knoxthomas.co.uk

• (00:00:01) - A Brit and the Yank Talk Business
• (00:00:16) - Networking
• (00:06:32) - How to Network as an Independent Consultant
• (00:13:18) - How to Get Out of the Cold Call
• (00:17:07) - Dave Ramsey on Networking
• (00:19:40) - Start a Business or Start a New Business?
• (00:24:36) - How to Network effectively
• (00:29:24) - Networking for Entrepreneurs
• (00:30:40) - When do you start networking?
• (00:33:31) - Networks for Christians in Business
• (00:35:32) - Brit and Yank Talk Business

Stuart Amidon (Page 50 Marketing & Media) and Tom Chaldecott (Knox Thomas) say the quiet part out loud: “Work-life balance is garbage.” God designed us to labor six days, rest one, and fold our families into the mission. They swap detailed schedules, Sabbath traditions, and crisis stories that forged tighter bonds—and explain why “me-time” is a bad investment compared to purposeful, kingdom-minded work.

Listen for:
• Six-day rhythm & Lord’s Day reset
• Bringing kids to the office without losing focus
• Why trials (and triple bypasses) galvanize households
• Turning every hour into a return on God’s talent

More resources: https://page50.com | https://knoxthomas.co.uk

• (00:00:01) - A Brit and a Yank
• (00:00:16) - Work Life Balance
• (00:05:45) - Work-Life Balance
• (00:08:15) - Tom on Working a 60-hour week
• (00:11:48) - What Do I Do For My Job?
• (00:17:19) - Benefits of a Full Week of Work
• (00:19:58) - How to Build Relationships Through Hard Work
• (00:24:42) - How Do You Balance Work and Family Time?
• (00:29:40) - The Sanctity of Time
• (00:31:37) - Economy and the Right to Spend
• (00:33:58) - How Do You Plan Your Day?
• (00:36:59) - What's Your Saturday Routine?
• (00:38:31) - Work-Family Balance
• (00:42:37) - A Brit and A Yank Talk Business

Stuart Amidon (Page 50 Marketing & Media) and Tom Chaldecott (Knox Thomas) separate hype from reality in the AI boom. They define true vs. “marketing” intelligence, show how chatbots already slash a 10-hour task to 6 minutes, and explain why a biblical worldview turns panic into productivity. Topics include meeting-note bots, email drafting, image creation, job-market shifts, and the producer/consumer divide—all grounded in God’s sovereign limits on technology.

Full episodes & resources: https://page50.com | https://knoxthomas.co.uk

• (00:00:02) - A Brit and a Yank
• (00:00:44) - In the Elevator With AI Experts
• (00:01:16) - What the Heck Is AI?
• (00:04:53) - AI Is Not a Threat to Humanity
• (00:11:21) - Will AI Change the Way Businesses Think?
• (00:14:55) - Will AI Take Everyone's Jobs?
• (00:22:03) - How to Plan Your Career With AI?
• (00:25:52) - Is There More Value in a AI-generated LinkedIn Post?
• (00:27:03) - How to Build a Human-Like Bots
• (00:30:46) - Are We Telling AI to Censor Search Results?
• (00:33:37) - Tom Wilcox on Artificial Intelligence
• (00:34:05) - A Brit and A Yank Talk Business

Stuart Amidon (Page 50 Marketing & Media) and Tom Chaldecott (Knox Thomas) go deep on the “right time” question every aspiring founder asks. Tom unpacks his three-year strategic runway; Stuart champions the “start small and iterate” path. Along the way they compare job-security myths, cash-buffer tactics, AI-driven opportunity, and post-millennial optimism—always anchoring the conversation in Christian obedience and wise counsel.

Key takeaways
• Identify real market needs before you quit your day-job
• Use a salaried role to prototype processes and stack skills
• Fund the leap: sell assets, build cash reserves, trust God
• Why stable paychecks can hide bigger long-term risk
• Practical first steps: start, serve, improve, repeat

Resources & full episodes
https://page50.com | https://knoxthomas.co.uk

• (00:00:01) - Brit and Yank Talk Business
• (00:00:34) - Starting a business: How to do it effectively and efficiently?
• (00:08:03) - Knox Thomas
• (00:09:49) - What did we have to invest in?
• (00:12:55) - Ways of Managing Risk
• (00:17:34) - Owning a Business: The Risk
• (00:22:33) - When is the right time to start a business?
• (00:27:58) - AI Is Here to Win
• (00:28:26) - Malthusianism and Specialism
• (00:33:50) - The Right Way to Serve Others
• (00:34:47) - Where Does Progress Stop For Christians?
• (00:36:35) - When Do You Start a Business?
• (00:38:41) - Knowing yourself and your skill set
• (00:42:06) - Starting a Business in the US
• (00:45:39) - A Brit and A Yank