A Brief Coffee With Tim Smith, Freelance, Infinite Loop, BBC - Episode 12
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A Brief Coffee With Tim Smith, Freelance, Infinite Loop, BBC - Episode 12
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In this episode of A Brief Coffee With…, Cathy sits down with freelance technology journalist and producer Tim Smith to explore how journalism is evolving.
Drawing on his experience covering startups and AI at Sifted, producing programs for the BBC, writing for The Infinite Loop, and creating documentary-style YouTube content, Tim shares practical advice on becoming a trusted expert source, why authentic opinions will always outperform AI-generated content, and the simple changes that make journalists far more likely to get in touch.
The conversation also explores how AI is really being used inside newsrooms and why the best stories are those that explain how technology affects real people—not just other people in tech.
Key Moments00:00 – Meet Tim Smith, freelance journalist, BBC producer, and former Sifted news editor
02:20 – Why Tim returned to freelancing and the projects he's working on today
03:30 – Writing about AI for The Infinite Loop and the changing media landscape
05:20 – Producing documentary-style YouTube content about technology and work
07:15 – The difference between being a journalist and a producer
09:30 – How Tim finds expert sources for BBC programs
11:00 – The simple website mistake that stops journalists contacting startups
12:10 – How AI fits into Tim's daily workflow
15:10 – Why AI still can't write great journalism
15:50 – ChatGPT talking to Claude: the problem with AI-generated LinkedIn content
17:20 – Why authenticity is becoming more valuable in an AI-first world
18:00 – Journalists want original thinking, not average opinions
19:20 – Finding experts with genuine points of view
19:45 – Quick-fire round: pitches, exclusives, founders vs experts, and press releases
20:50 – One thing PR professionals should stop doing
21:30 – Tim's advice for founders: don't let your PR run the interview
23:10 – The AI stories Tim is most interested in covering next
24:00 – How to get in touch with Tim
If you're looking for support with your communications, from PR and media relations to content strategy and thought leadership, get in touch at CEW Communications via cewcomms.com.