In this episode of A Brief Coffee With…, Cathy White sits down with Charlotte Jee, News Editor at MIT Technology Review, to explore how one of the world's most respected technology publications approaches emerging technology, innovation, and the future of AI.

From autonomous drones and world models to the realities of AI adoption and the growing influence of deep tech startups, Charlotte shares what is catching her attention right now, how MIT Technology Review decides which technologies matter, and why founders often approach the media before they're truly ready.

The conversation also dives into AI-generated content, authentic storytelling, the importance of proving that technology works in the real world, and the challenges women face in AI.

Along the way, Charlotte offers practical advice for founders and communications professionals looking to earn meaningful coverage in an increasingly noisy technology landscape.

00:00 – Meet Charlotte Jee, News Editor at MIT Technology Review

02:15 – How MIT Technology Review works and its relationship with MIT

04:20 – Why AI still dominates the technology agenda

05:15 – The technologies MIT Technology Review is watching closely

06:00 – AI, robotics, defense technology, and autonomous systems

06:45 – AI infrastructure, chip supply chains, and the next wave of innovation

07:20 – Has the AI hype cycle peaked?

08:00 – The real cost of AI and who gets access to the best tools

08:45 – What makes a startup interesting to MIT Technology Review?

09:20 – Why many founders start PR too early

10:15 – The rise of AI-generated pitches and comments

11:05 – Why journalists can usually spot AI-written content

12:00 – The "AI witch hunt" and what authentic communication looks like

13:00 – Human storytelling versus AI-generated content

13:20 – Women, power, and inequality in the age of AI

14:45 – Deepfakes, bias, and the societal impact of emerging technology

15:20 – Is AI really replacing jobs?

16:00 – The best way to pitch MIT Technology Review

17:15 – Quick fire round

18:30 – Why PR professionals should think carefully before posting

19:00 – The one thing founders should do more often when speaking to journalists

19:30 – Charlotte's "secret word" for podcast listeners

20:00 – How to connect with Charlotte and the MIT Technology Review team

If you're looking for support with your communications, from PR and media relations to content and thought leadership, get in touch at cewcomms.com.