Pricing your services can feel like one of the hardest parts of running a business. Charge too little and you end up overworked and underpaid. Charge too much (or at least what feels like "too much") and suddenly the imposter syndrome kicks in. In this episode, I'm sharing the pricing framework I've developed after working with hundreds of service providers, and why moving away from hourly rates can completely change the way you value your work.

I take you behind the scenes of my TESSA pricing system, the framework I've now taught to more than 300 business owners inside my programmes. We unpack why hourly pricing keeps so many service providers stuck in a time-for-money cycle, what actually influences the value of your work, and why confidence in your pricing comes from having a strategy rather than simply picking a number that feels comfortable.

We also tackle one of the biggest fears around raising your rates: objections. What do you do when someone tells you it's too expensive? How do you know whether your prices are genuinely the problem or whether someone simply isn't ready to buy? I share how I approach pricing conversations, why follow-up matters far more than most people realise, and how to stop taking pricing objections personally.

This episode will help you think differently about pricing, because charging well is all about creating prices that reflect your expertise, support your business, and allow you to deliver your best work.

• Why hourly pricing keeps so many service providers feeling stuck
• How the TESSA pricing framework works
• The factors you should consider when pricing your offers
• Why guessing your prices creates unnecessary stress
• How to handle pricing objections with confidence
• Why "I can't afford it" doesn't always mean "no"
• The importance of following up with warm leads

"A no isn't a no until somebody says, 'No, I don't want to work with you ever.'"

If pricing is the thing that's been holding you back from selling with confidence, I've created something just for you. Rave Your Rates is my step-by-step pricing course that will help you confidently price your offers, raise your rates, and build a business that's profitable as well as enjoyable to run. Pre-order here!

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Still undercharging? My new self-study course, Rave Your Rates, helps you get past the fear of pricing and into a system that values more than just your time. Built on five years and hundreds of client engagements, it comes with TESSA, the pricing tool my clients rave about most. Complete the course within 60 days and I will personally review your pricing calculations and one fully scoped offer, so you walk away ready to sell at a real rate. Rave Your Rates is open now for £397.

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