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A Better Way to Find Buyers for your Products or Services
Many small business owners believe that the way to sell a lot of their products or services is to promote, promote, promote! They spend hours a week, if not a day, on social media, e-commerce websites, and other avenues trying to get the word out about their businesses!
And rightfully so.
If this is you or someone you know, I commend you! … this way of advertising has been engrained in us as the BEST and EASIEST way to sell. But is it?
Today, I’m going to talk about a better way to grow your business, one that will give you your time back, and help you make more sales in your awesome small business.
When you offer your product or service in anyway, social media, advertising, etc… You begin the customers journey into your world. The customer journey is simple, but you MUST know it, and continually live in it as an entrepreneur in order to continually refine your business… why?
To take lots of time off! And sell lots of stuff.
Knowing your customer journey is the first place to start, and I have a free resource for you to download that will walk you though laying out the customer journey for your business. Go to www.customerjourneyladder.com to grab that resource.
Here are the 5 categories to a simple customer journey.
1 Attract- What are the activities you do on a daily or weeky basis to attract prospects?
2) Connect- What are the ways in which you connect with these prospects
3)Convert -How are you then converting the prospect from a prospect to a buyer.
4) Sell -What does your sales process include?
5) Follow-Up What is your follow up communication plan for your past buyers?
I have a free 4-page resource for you that will help you lay out your current customer journey. You'll be able to find the gaps and end frustrations.
www.customerjourneyladder.com
Also, you may want to follow me on Instagram at @coachtheresaprim
Thank you for tuning in!
Theresa Prim