『A/B Charity』のカバーアート

A/B Charity

A/B Charity

著者： Oliver Daysmith
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy.

All rights reserved. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 社会科学 科学 経済学
エピソード
  • Nicole Young - testing fundraising letter length

    Nicole Young - testing fundraising letter length
    2026/05/02

    Nicole is an experienced fundraiser and charity sector leader who manages the legacy and in-memory programmes at Rethink Mental Illness and Mental Health UK. Skilled in high-value legacy stewardship, proposition development, income growth and delivering data-driven, multi-channel campaigns, in this episode, Nicole looks back on a career spanning more than a decade and shares some of her favourite fundraising tests, including... how does the length of a fundraising letter influence supporter interest in leaving a legacy?
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    14 分
  • Lulu Smithwick - testing who supporters want to hear from

    Lulu Smithwick - testing who supporters want to hear from
    2026/01/14

    Lulu is an experienced fundraiser and compassionate charity sector leader who heads up the Mass Engagement & Digital Team at Reprieve, an international human rights charity. Skilled in developing people, creating innovative strategies and boosting income/engagement, in this episode, Lulu looks back on a 15 year career and shares some of her favourite fundraising tests, including... who supporters want to hear from: frontline charity staff, clients or celebrities?
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    15 分
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