A$AP Rocky: Chanel's New Icon, Album Drops, and Rihanna's Viral Moment
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A$AP Rocky: Chanel's New Icon, Album Drops, and Rihanna's Viral Moment
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A$AP Rocky has been dominating headlines over the past several days with a flurry of major developments that underscore his position as both a hip-hop heavyweight and fashion powerhouse. The most significant announcement came when French luxury house Chanel officially named him as brand ambassador, a move that builds on his long-standing creative partnership with Chanel's artistic director Matthieu Blazy. To commemorate the collaboration, acclaimed filmmaker Michel Gondry directed a short film featuring Rocky opposite actress Margaret Qualley, shot in New York. Rocky expressed genuine enthusiasm about the partnership, telling Vanity Fair that Gondry's films have deeply influenced his own music video direction. This appointment closely follows his recent recognition as the CFDA's 2025 Fashion Icon, a distinction he shared with his partner Rihanna during his acceptance speech at the CFDA Fashion Awards in November.
Just days later, Rocky made a striking appearance at Chanel's Métiers d'Art show in New York, where he sat front row looking sharp in a bold schoolboy-meets-street aesthetic, sporting a structured teal and brown jacket with chunky piping, a white button-down, and a vibrant yellow tie. He also debuted intricate new braids at the event. Beyond the runway, Rocky has been actively leveraging his position as Creative Director of Ray-Ban, launching a new eyewear collection during Miami Art Week alongside his partner Rihanna. The capsule reimagines iconic Ray-Ban silhouettes while introducing the DON'T BE DUMB logo, a clever nod to his highly anticipated album.
Speaking of which, Rocky has confirmed that his long-delayed album Don't Be Dumb is set to release on January sixteenth, twenty twenty-six. He made the announcement during his November performance at Camp Flog Gnaw, arriving via helicopter with the release date emblazoned on his jacket sleeve. The album, which has faced numerous delays since its initial twenty twenty-four teasing, is expected to feature several previously released singles including collaborations with Jessica Pratt, J. Cole, and KayCyy.
On a lighter note, a viral moment captured Rihanna good-naturedly snapping at Rocky at the Gotham Awards last week, tugging him toward the exit while playfully insisting he'd promised they were leaving. The exchange delighted internet observers for its affectionate, wifey-checking-her-man energy. The couple, who welcomed their third child together in September, continue to project influence both individually and as a cultural force, with their coordinated fashion moments during Art Basel Miami generating significant industry conversation about the future of luxury marketing and menswear aesthetics.
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