MSP commoditization is accelerating — and the old playbook of per-user pricing and monthly packages isn't going to protect your business forever. In this BMK Vision Roundtable, Josh Peterson and Gary Boyle explore the two biggest opportunities MSPs are overlooking right now: advisory services that make you a strategic partner and software development that creates enterprise value beyond MRR.

Guest Introduction This is a roundtable episode featuring Josh Peterson (CEO, Bering McKinley) and Gary Boyle (Partner, Bering McKinley). Together they unpack how AI is compressing development costs, why the highest MSP exits have always been software plays, and how to start having value-driven conversations with your clients.

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🎙 What We Cover in This Episode

• Why MSP commoditization is accelerating and what's driving it
• The AI and software development opportunity for MSPs
• Advisory services — how to actually get the seat at the executive table
• Project work vs. MRR — rethinking how MSPs generate revenue
• Enterprise value through product ownership, not just service delivery
• The productization path — from bespoke automations to SaaS
• How to have the right client conversation (business first, technology second)

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🚀 Subscribe & Follow BMK Vision

YouTube (Video Podcast): https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1

Learn More About the Vision Platform: https://beringmckinley.com/vision

Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form

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📝 Credits

Host: Josh Peterson Co-Host: Gary Boyle Producer: Bering McKinley Episode: #97 — MSPs Are Being Commoditized — Here's the Way Out