In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-reported attribution data to discovering that nearly 100 blogs had generated just 300 visitors, this episode covers what was working, what was not, and the strategy now in place to fix it. Whether you are a founder still doing content yourself, a marketer trying to work out where to focus, or thinking about hiring your first content specialist, this is a rare and honest look inside a real content engine being rebuilt from the ground up.

Takeaways:

• Self-reported attribution is the simplest way to find out which content is actually driving pipeline
• Most businesses are producing blogs that nobody is reading, and the data will tell you that quickly
• When something is working, the move is to double down on it rather than spread effort across more channels
• Poor-quality video clips are one of the most common things holding back an otherwise strong podcast
• Implementing hooks on short-form clips is one of the highest-impact changes you can make to your repurposing strategy
• YouTube shorts and long-form content should be treated as two completely separate channels with different audiences
• Expanding personal brands beyond the founder multiplies your content reach and builds trust at scale
• Getting senior leaders posting consistently is about removing friction, not just asking them to do it