9. Funding Your Next Chapter: Smart Money Moves and a DTC Pivot Strategy
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概要
When the money runs tight and the growth keeps calling, how do you fund the next chapter of your business without losing control? In this episode of All Up In Your Business, Kareen helps a CPG founder navigate the realities of raising capital, managing investor relationships, and deciding when to pivot from retail to direct-to-consumer. From broken systems and unpaid invoices to investor storytelling and smart funding strategies, this conversation dives deep into the mindset and structure behind sustainable growth, and how to secure the resources you need without compromising your values.
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