Hosts:

Justin Shelley – Phoenix IT Advisors: https://www.phoenixitadvisors.com/
Mario Zaki – Mazteck IT: https://www.mazteck.com/
Bryan Lachapelle – B4 Networks: https://www.b4networks.ca/
Joshua Holloway – https://7thdi.com/

Most business owners are using AI every single day — and most of them are doing it wrong. Not because they're not smart, but because nobody ever showed them the difference between Googling a question and actually working with AI.

In this episode of Unhacked, Justin, Mario, Bryan, and Josh break down the AI prompting frameworks that separate vague, hit-or-miss results from sharp, professional-grade outputs. Josh walks through the PTCF framework (Persona, Task, Context, Format) live — and the results speak for themselves: a generic prompt produced a 12-page document. The same request, properly framed, produced a 24-page, policy-ready incident response playbook.

The hosts also get real about AI's dark side: hallucinations that send you to the grocery store for the wrong ingredients, wrong time zone answers delivered with total confidence, and why blindly trusting AI output in a business context can be genuinely dangerous.

Plus: a live walkthrough of Hatz, a secure AI platform designed specifically for business environments, and a practical challenge to get you building your own custom AI assistant before next week.

If you think AI is already working well enough for you — this episode will change your mind.