87: Why Brand Strategy Is Important For Your Short-Term Rental
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87: Why Brand Strategy Is Important For Your Short-Term Rental
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概要
Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it actually is. I’m going page by page through a recent client’s brand strategy document, showing you exactly what a detailed brand strategy includes and what it does for your rental.
Time-stamps:
Brand overview (1:37)
Property tagline (3:15)
Mission statement (3:42)
Brand values (4:53)
Brand descriptors (7:16)
Designed tagline (8:58)
Guest profile (9:23)
Unique value proposition (14:56)
Messaging and stories (16:09)
Now you’re ready for brand design (23:02)
Mentioned in This Episode:
Episode 53 How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/how-ive-earned-a-perfect-5-star-rating-on-my-airbnb
Connect with Ali:
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling