In this episode: Olivia Austin shares how to price your creative business like a studio instead of a freelancer, follow the pivot even when everyone thinks you're crazy, and build a business around the life you actually want.

Olivia is the founder of Current Design Studio, co-founder of The Studio Co, and host of the Behind the Design podcast. She walks us through the messy middle of entrepreneurship: quitting her marketing job at 24, scaling her agency to $20K projects, and the data-driven pricing shifts that helped her clients more than double their revenue without a single new lead.

We also get into the bigger pivot: relocating her family to North Carolina against everyone's advice, training for a marathon at 4:30 a.m. while her two little kids are still asleep, and what it actually looks like to trust the quiet nudge that won't leave your brain... even when the current version of your life is "good enough." If you're feeling stuck in a business or a life that technically works but doesn't feel like yours, this one's for you.

Key takeaways:

• How to price your services like a studio owner instead of a freelancer — and why the subtle shift in positioning, not undercharging, is what unlocks premium clients
• The data-driven audit to run on your offer suite and lead sources before you "post more on Instagram," start a podcast, or add another funnel
• Why the quiet nudge that won't leave your brain — the move, the pivot, the new offer — is data in itself, and worth following even when every person around you disagrees
• How to make decisions from your next-level self, using Olivia's favorite reframe: goals aren't a place to get to, they're a place to come from
• What it actually looks like to build a business (and train for a marathon) around a full life with two little kids — not the other way around

Connect with Olivia Austin:

• Follow Olivia on Instagram @byoliviaaustin
• Explore Current Design Studio at currentdesignstudio.com
• Learn about The Studio Co and their masterminds and courses for brand and website designers
• Listen to her podcast: Behind the Design

Connect with Teresa

• Join the Becoming Obsessed Playground weekly email for curiosity-led women building a life they love.
• Instagram: @becomingobsessedpod + @teresaajean
• Leave a review on Apple Podcasts — it's the biggest thank-you, and it helps ambitious women find the show
• Website: teresaajean.com

On this episode we cover: pricing for creatives, data-driven business decisions, women entrepreneurs, female founders, pivoting in business, intuition-led decisions, curiosity-led living, personal growth podcast for ambitious women