In the world's most competitive real estate market — 79,000 agents, the largest board on the planet — 85% of agents did zero deals last year.

Tyler McLay is a third-generation agent who earned seven figures by his early twenties and now coaches agents through Rex Coaching. His system delivers 2-3 deals from a client's existing database in the first 90 days.

In this interview, you'll learn:

• Why 85% of agents fail and authority is the root cause

• The 1-7 tagging system that turns cold contacts into clients one step at a time

• Why Tyler hates scripts and uses real-time client profiling instead

• Habit stacking: the Monday morning routine that compounds over time

• The "What, So What, Now What" framework for building instant authority

• Why campaigns beat events — and how to build systems that maintain momentum

• What separates seven-figure agents from the rest: inputs over outputs

"A win is having the opportunity to call someone again tomorrow. We're so focused on the outcome, we're not focused on the input."

Connect with Tyler McLay: @rexcoaching on Instagram | rexcoaching.com

@mcley.re on Instagram for real estate content

🏠 Icons of Real Estate delivers proven strategies from the world's top producers.

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