Blending in is the exact opposite of what actually grows a business.

In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in a sea of gray" started and breaking down what it means to stand out without losing your professionalism.

The girls discuss:

♡ The difference between being unprofessional and just being human online

♡ Why copying someone else's brand doesn't work

♡ Three questions to help you find what makes you memorable

♡ The "COAST filter" (could other agents share this?)

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Mentioned in this episode:

♡ The Hotel Nantucket by Elin Hilderbrand

♡ Unreasonable Hospitality by Will Guidara

♡ Jessi Jean (@jessijeanhome) — creator of the viral "yap challenge"

♡ The Home Edit

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday