This one is extra special. It's my first interview episode since the rebrand to Coffee and Conversions, and I'm bringing on someone I've actually had the privilege of working with.

Courtney Tanaka is the founder of Renew Me Physical Therapy and Wellness, a Twin Cities-based PT practice offering in-home and office care for moms, runners, and active adults. She spent 12+ years in a clinic setting before burnout pushed her to finally bet on herself, and she's been building Renew Me for just over a year and a half.

In this episode, we get into the honest, messy truth of starting a physical therapy private practice: the fantasy Courtney had in her head before she launched, the reality that showed up instead, the safety nets she quietly built before leaving her stable clinic job, and the moment she realized she had to stop DIY-ing her SEO and bring in help. We also talk about what it looks like to grow a wellness business through referrals, how a website redesign functions as a credibility tool, and why networking with your "power people" (chiropractors, doulas, massage therapists, fitness studios) might be the most underrated growth strategy for healthcare providers.

If you're a wellness professional, a service-based business owner, or anyone who's ever looked at a stable paycheck and thought, "I think I could do this on my own," this episode is for you.

Blog: https://bypwdesigns.com/renew-me-pt/

Connect with Courtney:

Website: https://www.renewmeptandwellness.com/

Instagram: https://www.instagram.com/renew_me_pt/

P&W Designs:

SEO Services

Visit my Website

Watch on YouTube

Follow me on Instagram