Think of your sales page like a newspaper stand.

What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down the best practices for above the fold copy so you can write hero copy that hooks your reader, builds trust, and drives action in 40 words or less.

Whether you’re writing a sales page, opt-in page, or full website, these above-the-fold tips are essential for making sure your most valuable real estate actually works for you.

What You’ll Learn:

• Why the “above the fold” section is the most visited part of every sales page and website
• The 3 key ingredients to include in your hero copy
• How to write a CTA that doesn’t just ask for action but inspires it
• How to write attention-grabbing sales pages with only 30–40 words

RESOURCES:

• See the full episode notes & past episodes here
• Clickable AF CTAs - to help you write better CTAS (and a swipe file!)
• Ultimate Above The Fold Guide - Swipes & Wireframes for a great Above The Fold section
• Get on my calendar - if you’d like me to write your sales pages for you!

Connect with me here:

• Instagram
• LinkedIn
• Website

Join the New Rules of Copy in 2026 Masterclass on December 15 at 9am EST here: www.nomadcopyagency.com/masterclass

You'll learn:

• What's working NOW in copywriting (and what's CONVERTING!)
• What always works (sales psychology!)
• And how to implement it to make more sales!

Join the New Rules of Copy in 2026 Masterclass on December 15 at 9am EST here: www.nomadcopyagency.com/masterclass

You'll learn:

• What's working NOW in copywriting (and what's CONVERTING!)
• What always works (sales psychology!)
• And how to implement it to make more sales!

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. To inquire about done-for-you copy, click here.