This episode features Dr Ivón Hassel, founder of ®StoryBranch, an initiative combining science, art and education to bring the magic of nature to life.

Ivón shares her background, from growing up in northern Argentina surrounded by forests, to studying in Japan, where she deepened her connection with trees, biodiversity, and cultural traditions. She explains what inspired her to write "The Magic Within a Tree" a children’s book that takes young readers inside the anatomy of a tree, blending scientific detail with creative storytelling.

We hear about her collaborations with schools, including how her book is now being used in Mexico to teach biodiversity and respect for nature, and her hopes to reach more children around the world. Ivón also discusses the challenges of social entrepreneurship, from funding to distribution, and the difficulties of promoting sustainability education in places where basic needs remain unmet.

Despite these hurdles, she describes her motivation — seeing children light up with curiosity, respect, and care for the natural world. Looking to the future, Ivon highlights the need for cross-disciplinary projects that link science, engineering, and society, reminding us that education and creativity are vital for building a more sustainable and hopeful future.

Find out more: www.thestorybranch.com