
8: 4 steps to keeping your strategy & plan alive!
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Ever written a strategy in January with the power of the new year and all your good intentions behind you and then never looked at it again?
Communication strategies and plans are active, living and breathing documents in your business that need to change or adapt as often as your business does!
In this episode, I share 4 quick ways to review your strategy and your plans and all the reasons why you should not let that strategy or plan gather dust on the shelves.
I cover:
- Why we need to keep reviewing and adapting our strategy and plans to suit our business
- The key factors that can impact our strategy and plans including the ones we have no control over
- How frequently to review a strategy and your plans and how to make it part of your business processes
- What parts of your strategy and plans are the most important to look at
- What tools to use to review your strategy and plans.
Next week I catch up with my National Associate Director at The LKB Agency, Kirsty Bennett to talk about what to do when your plans go wrong. Kirsty will share her insights and tips into how to manage the inevitable business curve balls and how to plan for the unplanned.
Follow me on instagram @the_calmcommunicator for more communication insights and tips.