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Cristina Carretero, Partner Marketing Manager at Arctic Wolf, joins Joey Pinz at IT Nation Connect 2025 to discuss the evolution of channel marketing, the power of AI in partner enablement, and her global journey from Spain to the cybersecurity stage. With over 20 years in marketing, Cristina shares how language, clarity, and collaboration help MSPs thrive — plus her personal discipline practices rooted in meditation, journaling, and mindfulness.

She also reveals how Arctic Wolf is helping MSPs manage cyber risk, strengthen branding, and leverage AI tools like Copilot to communicate more effectively. This is a must-listen for anyone in the MSP or vendor ecosystem looking to bridge the gap between marketing and sales.

✦ Top 3 Highlights

1. Partner Marketing Mastery: Cristina explains how Arctic Wolf supports MSPs with campaigns-in-a-box, co-branding, and messaging strategies that resonate.
2. AI with Purpose: How Arctic Wolf trains Copilot to understand their voice and audience, boosting marketer productivity while keeping human creativity central.
3. Discipline & Mindfulness: Cristina’s daily meditation and journaling routine that grounds her amid a busy travel schedule and leadership role.

#JoeyPinz #MSPInfluencer #ForzaDash #ArcticWolf #MSPMarketing #PartnerMarketing #ChannelMarketing #Cybersecurity #AIinMarketing #MSPGrowth #ITNation #ITN25 #Discipline #Mindfulness #Meditation #AI #Copilot #VendorPartnerships #MSPCommunity

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Join us for enlightening discussions that spark growth and exploration.

Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.

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